"Balancing Efficiency and Empathy: The Evolution of Customer Service and the Role of AI and Human Agents"?
"Balancing Efficiency and Empathy: The Evolution of Customer Service and the Role of AI and Human Agents"

"Balancing Efficiency and Empathy: The Evolution of Customer Service and the Role of AI and Human Agents"

The evolution of customer service with reference to customer care and outsourcing has been significant in recent times. Earlier viewed as a mere necessity, customer service is now seen as a valuable opportunity to create a positive customer experience, build customer loyalty and gain a competitive edge.

The increasing dependence on outsourcing customer service is a notable transformation. Companies have embraced outsourcing not only to reduce costs and enhance efficiency but also to increase flexibility to meet fast-changing business and commercial conditions. As per Statista, The Business Process Outsourcing segment in Saudi Arabia is projected to grow by 2.50% (2023-2027) resulting in a market volume of US$0.63bn in 2027.

Hence, Innovation in customer service was much needed and has resulted in the emergence of AI-powered chatbots, such as ChatGPT, which have made 24/7 support available to customers. These chatbots are equipped to handle routine queries and offer personalized support, making customer service faster, effective and convenient.

Despite the advantages of AI and chatbots, the human touch and emotional element in customer service remains crucial. Emotions play a vital role in customer experience, and human agents are often better equipped to handle complex and sensitive customer queries. Furthermore, human agents can offer empathy and build rapport with customers, creating a positive emotional connection that machines today cannot replicate.

While AI and chatbots are becoming essential in customer service, human touch and emotions remain indispensable. The choice between AI-powered chatbots and human agents depends on individual customer needs and the complexity of the issue at hand. So which ones is better? In my opinion both are important and if utilised effectively it can create a strong and unified customer service experience.


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Maroof Shuja MBA, M.Sc Electrical Engg. M.Sc Computer Sciences

Entrepreneur, CEO, GCC Market Analyst, Business Development & Partnerships, Technology Strategist, AI, IoT, Smart Cities, Digital twin, Cyber Security, Robotics & Metaverse Enthusiast

1 年

Wonderful article with great technology insights… thanks and best wishes

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