Balancing, Act II

So, 2 weeks into my role with Nuvias Group and it has been a frantic fortnight of (re-)introductions, solution presentations & updates, and a stacked MS Teams calendar.

A kind of equilibrium has developed between the memories of the company I knew and the massive strides since taken in terms of development, scope, and capability.

That balancing act also brought about some different recollections and I remembered an article I read in 2018, about the pressures then facing MSPs. At the time the author noted that “Since 2016, net-new revenue for MSP services have actually risen 42 percent. However, profit margins have eroded 30 percent”.

At the time I had just joined an MSP and was researching the new markets presented to me, their obstacles, and opportunities. The post continued to highlight the importance of understanding the value delivered by one's partners – especially those in Distribution.

This recollection, whilst itself a welcome validation of my own faculties, made me reflect on the balancing act for Service Providers, who faced with the continued upheaval of 'traditional' business models, shifting landscapes, and new technologies that rapidly gain traction and bring about yet more change, must attain the highest customer satisfaction and remain profitable.

• ?Digital Transformation is forecasted by IDC to grow to a huge 53% of budgets in the next 4years, DX is increasingly a core consideration for Enterprises.
• Cloud Adoption is no longer a novel discussion, however, the use cases, architectures, technologies, and functions remain legion, and in fact continue to surge, driven by factors of agility, security, and economy. ?
• Societal Factors have brought irreversible change in the last 2 years and the shift away from the ‘9-5, Mon-Fri’ shows little sign of abating. More people are working when they want and where they want.

In approaching Service Providers this year, and into 2022, I’m certain to have a lot of ground to cover, however, there are 3 questions I’m going to be asking regularly;

• Which of your Traditional services flourished in the last 5years – and why?
• What was your bravest New service in this time and has it delivered upon its promise?
• Where are your Next services arenas, and what is needed today in preparation?

I am looking forward to seeing you out there!

---------------------------------------------------------------------------------------------------------------Joe is an Account Director in the UK SP/SI team at Nuvias Group and will occasionally post his own musings, facts, or insights. He has a low CTA-coefficient.

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