The Balancing Act of Being a Founder
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The Balancing Act of Being a Founder

Workhorse vs. Showhorse

In the entrepreneurial arena, founders often grapple with the dual roles of being a 'workhorse' and a 'showhorse.' Understanding and balancing these roles is crucial for success.

The Workhorse: The Backbone of Your Venture

Being a workhorse means being deeply involved in the day-to-day operations, focusing on product development, team management, and the gritty details of running a business. This role requires relentless hard work, resilience, and a hands-on approach. A workhorse founder:

  1. Prioritizes Execution: They ensure that plans are translated into action and tangible results.
  2. Values Details: Attention to the finer aspects of the business is crucial.
  3. Embraces Challenges: Facing and overcoming operational challenges is a daily routine.

The Showhorse: The Face of Your Venture

In contrast, being a showhorse involves public relations, networking, and being the charismatic face of the company. This role is about articulating the vision, attracting investment, and creating a brand. A showhorse founder:

  1. Excels in Networking: Building relationships with investors, customers, and partners.
  2. Is a Visionary Storyteller: Effectively communicates the company's vision and mission.
  3. Inspires and Motivates: Engages and energizes teams, stakeholders, and the public.

Why 80% Workhorse and 20% Showhorse? The 80/20 split emphasizes the importance of a solid operational focus while maintaining a visible and engaging presence in the broader business community.

  1. Execution is Key: While vision is crucial, it's the execution that turns ideas into reality. Spending the majority of time as a workhorse ensures the company's core operations are solid and progressing.
  2. Visibility Matters: The 20% showhorse aspect is vital for brand building, fundraising, and networking. It's essential for opening doors and creating opportunities.
  3. Balance Drives Success: Too much focus on being a showhorse can lead to neglecting the essential day-to-day operations. Being only a workhorse might limit growth opportunities and external visibility.

Practical Tips for Balancing the Roles

  1. Time Management: Allocate specific times for workhorse and showhorse activities. Stick to a schedule that allows you to focus on operations while dedicating time to public engagement and networking.
  2. Leverage Your Team: Build a solid team to delegate tasks effectively. This approach lets you focus on strategic workhorse activities while your team supports showhorse functions.
  3. Continuous Learning: Develop skills in both areas. Take leadership and public speaking courses for your showhorse role and operational management for your workhorse responsibilities.

Conclusion The journey of a founder is multifaceted. Embracing both the workhorse and showhorse roles in a balanced manner is crucial for your venture's sustainable growth and success. Remember, it’s not just about working hard or being visible; it’s about working smart and strategically visible.

Shelly Smith, LMFT

Co-Founder | Licensed Therapist

1 年

Most founders I know have a predominant preference yet are required to adapt to a hybrid situation out of necessity, particularly early stage.

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