The Balanced Growth Scorecard: How Apple grew faster and you can too

On average, do you know how many moving parts are in a piston engine car??

• 7000 plus parts in a piston engine car,?
• There are less than 700 electric cars,

Anyone who has worked in or has leadership roles in Revenue ops - sales and marketing - soon finds thousands of potential micro-improvement points - to balance up to create a high-performing business.?

From SEO to Social, Culture to Value Propositions - your pitch. At the same time, you are working in real-time where your competitors are all racing to improve their micro improvements - it's a never-ending race.?

The opportunities for improvement?are significant, but where to focus on first - what will make the most significant impact and get the best return on investment??

The Balanced Growth Scorecard?helps significantly explain and provide a science-based, proven framework on where to focus a business's attention and investment.?

It's built from independent research of over 400,000?businesses across 47 countries over ten years. It identified how and why the best businesses grew the fastest over the ten years. The research insights align with global consulting firms' publically available information - McKinsey, Bain, Boston and many others - the science of growing faster is well-researched and settled.?

• Implementing industry best practices?allows businesses across all areas of their business to sidestep months, even years, of trial and error and focus only on what is proven to work - saving time, money, and stress.?

• The Balanced Growth Scorecard turns complexity into simplicity?- so every business, regardless of size, age or location, can implement best practices - sooner, with less cost and faster outcomes.?

The Balanced Growth Scorecard Principles?

• Improve your business without spending too much money, saving time and stress by using proven best practices that use common sense-tested approaches to lift revenue and profitability.?
• The work is an ongoing and never-ending continuous improvement process - we live in a competitive world.
• The focus is on achieving a new level of performance sooner.?
• Identifies the critical activities that are wasteful and underperforming and improves quality outcomes by aligning them with proven strategic and operational excellence.

Your effectiveness outcomes mean:?

1. Generate as many high-quality leads as possible,
2. Increase return on every dollar spent on marketing,
3. Improve your customer's experience,

The aim is to

Make Your Lead Generation Impossible To Fail:?

• Every business leader wants more revenue and profits - sooner,?
• Along with a more sustainable, repeatable and scaleable proven approach to winning more buyers,?

Now the most valuable asset in the world today is getting your ideal buyer's?attention.

• To sell more, startups and small and medium businesses must cut through the noise and get enough attention and engagement from their ideal buyers to grow revenue faster.?

In a world that is now digital first - 70% of your ideal B2B potential buyers with a transaction size up to?$500,000?see little need to meet in person - if ever.?

They prefer to buy - in this order?

1. Digital self-serve?(social, search, websites) with B2B buying online,
2. Remote human?(zoom) for questions and answers - for specific issues,?
3. Person-to-person?- if ever.?

Covid accelerated the changes - now there is no going back. But many businesses need to be set up for digital B2B selling. Your ideal buyers turn up on your websites and landing pages and leave without your business making a sale.?

How do you sell more when your emails, socials, and voice messages go unnoticed?

• When everyone, everywhere, is drowning in excess content and marketing - every minute - every day. Much of the content is recycled and valueless.?

The starting point for accelerating growth starts with your?foundation?and improving?all five pillars - simultaneously.?Like building a house without a strong foundation, it will collapse - Improving revenue growth relies on a solid foundation. These are the proven pillars - fix these, then turn your marketing up.

Your WHY - is a critical growth pillar - it is about differentiation and positioning your business for faster growth. Getting cut through and rising above the noise of the market is difficult - for businesses of all sizes.?

Which global business is this??

HERE'S TO THE CRAZY ONES, THE MISFITS,

THE REBELS,?

THE TROUBLEMAKERS,?

THE ROUND PEGS IN THE SQUARE HOLES...

THE ONES WHO SEE THINGS DIFFERENTLY -?

THEY'RE NOT FOND OF RULES.?

YOU CAN QUOTE THEM,?

DISAGREE WITH THEM,?

GLORIFY OR VILIFY THEM, BUT THE ONE THING YOU CAN'T DO IS IGNORE THEM,

BECAUSE THEY CHANGE THINGS...?

BECAUSE THE ONES WHO ARE CRAZY ENOUGH

TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO.

The answer is Steve Jobs - Apple 1999 - where he was seeking to differentiate and extend Apple's WHY - his range of mac computers was struggling at the moment. This was part of the campaign - Think Different.?

It worked - and so can your business grow faster.?

THINK

DIFFERENT

_ STEVE JOBS