The Balance Sheet Secret: Uncovering Hidden Financial Issues
Audrey Faust, MBA - Financial Business Coach and CFO
Helping creatives, coaches, and designers create a financial strategy and uplevel their mindset to grow their business and increase profits. Reach out to book a free financial strategy session.
As a financial business coach, I’ve found that many business owners overlook one crucial element of their financial statements—the balance sheet. While most focus on profit and loss statements, believing they hold all the answers, the real issues often lie within the balance sheet.
Why the Balance Sheet Matters
The balance sheet is a snapshot of a company's financial health at any given point. Unlike the profit and loss statement, which is period-specific, the balance sheet is ongoing. It provides a comprehensive view of assets, liabilities, and equity, offering insights that can reveal significant issues in your financial management.
The Reality for Business Owners
Many six-figure and seven-figure business owners rarely, if ever, look at their balance sheets. They often don’t understand what they’re seeing even if they do. This knowledge gap can lead to severe consequences, anything from undetected embezzlement to significant accounting errors.
Empowering Business Owners
To address this, I’m hosting a FREE three-day financial challenge on August 20-21-22. Each day, we'll take a look at a different financial statement with you: balance sheet, cash flow, and profit and loss. Using a practice company in QuickBooks, I’ll show participants how to interpret all three of these reports, why each is important, and identify potential issues.
Beyond Bookkeepers and CPAs
Even with a bookkeeper and a CPA, you might still miss critical financial insights. Bookkeepers often lack accounting degrees and focus primarily on data entry, while CPAs concentrate on tax preparation without thoroughly analyzing your books. This is where the role of a CFO or financial coach becomes indispensable. My goal is to educate business owners so they can understand their financials and ensure everything is in order.
A Real-Life Example
I had a client who was told by her CPA that she owed $40,000 in taxes, yet her bank account showed no corresponding funds. By reviewing her QuickBooks, I quickly identified discrepancies caused by improper software integration and mismanagement by her bookkeeper and CPA. This oversight required her to redo her tax returns for the past three years. This is a costly mistake but could have even cost her more had we not caught it.
The Missing Link
In my coaching program, I act as the missing link—the CFO who educates and empowers business owners to comprehend their financial statements fully. Regularly reviewing their financial reports allows them to catch errors early and maintain financial health.
Join the Challenge
I invite you to join my upcoming three-day financial challenge. Let’s demystify your financials and give you the confidence to manage your business finances effectively. Understanding your balance sheet is the first step toward financial empowerment and business success.
Reach out if you want the link to sign up!