A bag of tricks to optimise your funnel and increase eCommerce sales
Let’s face it. Competition in the F&B sector is fierce. Amazon might be occupying a lion’s share of the market but there are scores of small and medium-sized ventures trying to snatch their slice of their cake from under their nose.
If you want to thrive in this environment, you can’t look at your digital marketing from a FB ads, Google ads or Email marketing lengths alone. You need to take a 360o approach to your eCommerce and make sure that everything comes together in a smooth and stream-lined sales process.
Here’s a bag of tips and tricks that will help you optimise your eCommerce funnel and boost sales:
1) E-commerce UX and UI
At the most basic level, every e-commerce store should follow the same principles business websites do, such as intuitive UI and solid loading speeds. However, to gain an edge over your competitors, you’ll need way more than that.
2) Streamlined Shopping Journey
Many store owners are not capable of thinking like customers and bury the convenience under design and technical flaws.
The first thing you want to do is put yourself in your customer’s shoes and give your store an honest evaluation. Start by asking yourself the following questions:
- Is the shopping process really hassle-free?
- How long does it take to get from product search to checkout?
- Are there any speed bumps along the way? Are users required to take repetitive steps to fill out time-consuming forms?
- Is the shopping process enjoyable? Is it fun?
Again, you need to trade sophistication for convenience. Remember that the goal is to take prospects from your product page to check out as fast as possible.
3) Mobile Experience
By 2023, mobile devices are expected to beat desktop computers in the volume of global e-commerce transactions. For this reason, you need to make sure to future-proof your store and make it ready for the incoming traffic
- If you’re using an eCommerce platform that relies on templates, see if they fit well on smaller screens. Campaign monitor reports that an overlooked mobile experience is likely to discourage 52% of users.
- Scale your content so that the images, videos and text you utilize are accessible and readable on any type of device.
4) Language Support
The language barrier can prevent many shoppers from buying from you. If you have the data and know that your customer’s demographics vary, bridge the gap and don’t miss out on sales opportunities.
- Consider hiring bilingual staff members into your customer support team. It’ll show that you care about doing business with all your clients, not just a selected few.
- Provide translated versions of your store for a wider reach. Many e-commerce platforms come with multi-language capabilities so you can easily translate key elements like navigation, user interface or form field.
Conclusion
Thanks for reading this article! What do you think are some of additional ways to improve eCommerce funnels/UX? Have some ideas? Do let me know your feedback and comments section below.