The Baer Facts Issue 85: The real implications of AI on your business
The Real Implications of AI on Your Business
In 2023, 32% of businesses used AI for at least one job function. This year? 72%.
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AI will be embedded in your business processes. That is unassailable.
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But the important question is: Which Processes?
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I'm building out a workshop for the International Association of Speakers Bureaus.
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Here are some of the key points I'll be making, that I think can help you as well.
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Just based on TODAY's AI capabilities, 1 in 3 American workers will have 50% or more of their work disrupted by AI. The fields most disrupted are STEM, business (hey, that's me), finance, law, and office work.
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At present, most users of AI are taking advantage of "generative AI" where you can make something pretty good, pretty fast. But that's just table stakes.?
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AI isn't about creating things, it's about creating TIME.
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Regardless of your business model, AI is going to give you and your colleagues more time. What you DO with that newfound resource is what will separate winners from losers in the next 2-5 years.?
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Imagine you could do everything you do right now, but instead of that taking you 45 hours per week, it took you 30. How would you use that 15 hours per week? That's a very real (and perhaps conservative) example of what's coming, and the corresponding decisions we'll all have to make.?
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Do you reduce your price because you can do more with fewer people? Do you add value because you can work faster and better? Do you launch new initiatives because you have more time to think strategically?
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Step one in answering these questions is to proactively begin adding AI to the work you and your organization accomplishes. ?
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Find places to insert AI to make your efforts more efficient and more customized, and to make your decisions more sound.?
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To start on this path of figuring out where to embrace AI first, I very much recommend the TRIPS framework, developed by my friends at Trust Insights. (Definitely download/print their chart).
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Time: How much time does the task consume? If it takes a lot of time, great opportunity for AI.
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Repetition: How repetitive is the task? If you're doing the same thing over and over, AI is an excellent partner.
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Importance: How important is it for the task to be perfect? AI is not yet infallible. If it's mission critical that the work is perfect, AI probably shouldn't be trusted yet.
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Pleasantness: How much do you enjoy the task? If you hate it, why not let AI do some or all of it?
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Sufficient History: How many examples do you have to train AI? You need to provide enough data and competent, clear instructions to insert AI into your process.
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Based on this TRIPS framework, some of the recommendations I'm making for how speakers bureaus could insert AI and gain time include:
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We are collectively at the end of the beginning of AI transforming business.?
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I'd love to know where and how you're using AI today. Reply in the comments please!
Founder & SVP, Customer Experience & Operations at Certinia
4 天前Jay’s spot on: one of AI’s greatest benefits is giving us back time. In service-based businesses, where recurring revenue models dominate, the real question is how to use that time effectively. For me, it’s all about enhancing the customer experience. AI helps businesses deliver on their promises—automating routine tasks so teams can focus on what truly drives loyalty: understanding and meeting customer needs. Happier customers lead to stronger renewals, better up-sells, and long-term success.
Passionate about life and living it!
2 周Very interesting content! Which note taking AI tools would you currently rate as best on the market for business?
Top 50 Influential Women in Content Marketing | Digital Strategy Leader | CHIEF | Keynote Speaker
2 周Thank you for this post Jay. I love the TRIPS framework and have shared it with my teams. We formed an AI council that is represented by sales, marketing and editorial. One thing we all agree upon is that we need more TIME!
Transformational Digital Leader | Driving Paid Media, Web Strategy & Innovation | AI & Data-Driven Solutions Expert
2 周Interesting point about AI creating time rather than just content. It really shifts the focus to strategic growth rather than mere productivity. Thanks for sharing!
?? Teaching Personal Branding & "Level Up Your LinkedIn" for Career Professionals ?? Digital & Social Media Marketing Professor ?? AI Prompt Collector ?? ?????? #RockNRollYourCareer ?? on TikTok ??
2 周I like the perspective of how AI is more about saving time than about creating things. The key is that the “creating things” is about equal or better quality and not more “AI slop” that is less human and more artificial.