The Baer Facts Issue 80: Why chefs always sharpen their knives

The Baer Facts Issue 80: Why chefs always sharpen their knives

Why chefs always sharpen their knives

(please excuse this issue's self-promotion, back next time with more real-world business lessons)

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In every kitchen, everywhere, chefs are CONSTANTLY sharpening their knives.

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It's one of the big differences between professional cooks and home cooks.

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Even though professionals have the training and knife skills to easily julienne a red pepper with a dulled blade, they know that staying sharp not only makes the work easier, but also enhances the end result.

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I'm doing the same thing.

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I already write a lot of new material for my keynotes, far more than most presenters. Each year, I write a nearly 100% new program to reflect the changing expectations of customers, and the shifting needs of audiences.

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But now, I'm doing my most sharpening EVER.

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The core of what customers want from your business is fairly constant. But HOW you give it to them is changing dramatically, fueled in part by AI.?

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Recognizing that hitting the stage with yesterday's material is like hitting the kitchen with a dull knife, I have rewritten and revised ALL my keynote offerings:

  • New stories
  • New data
  • New perspectives

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So we're back on the road with these four topics for 2024 and 2025. Of course, in addition to the revisions I've already done, I massively customize my material for each audience.?

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Quick. Clear. Kind. The 3 Unbreakable Rules of Customer Loyalty

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Time IS Money: How to Exceed Customers' Need for Speed

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Ignite a Word of Mouth Wave: How to Stand Out and Create Customer Conversations

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5 Ways to Embrace Complaints and Boost Your Business

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Also, if you want to see some short clips of some of my greatest hits on stage, I have an all-new Videos section on my website!

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If I can help you with your event, please let me know. Just comment, and I'll connect you with my super agent, Michelle Joyce.?

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I've always felt the concept of "if it ain't broke, don't fix it" is inherently dangerous, because it assumes that what got you there will keep you there.?

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I'm committed to continue getting better, and sharpening the knives.

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Is there an area in your own business where this might be a choice to consider?

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I'd love to chat about it with you.

Abhay Sahi

Owner, Altima Millwork, Altima Homes and Altima Kitchens And Closets | Transforming Spaces with Precision and Style | Elevating experiences with Commercial Millwork

2 个月

Loved this perspective, Jay ! The analogy of sharpening knives is a powerful reminder to always stay prepared and sharp in our craft. Thanks for the insightful read???? #TheBaerFacts #ContinuousImprovement

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Patricia Fripp Presentation Skills Expert

President @ Fripp Virtual Training | Presentation skills expert

2 个月

Jay Baer Anyone who knows you will confirm your knife sharpening on your content!

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Syeda S.

Dedicated Educator & Versatile Content Writer | Expertise in Curriculum Design, Classroom Management, SEO, Copywriting, and Strategic Content Development

2 个月

Love the analogy with knife sharpening! Just like chefs constantly refine their tools for better results, it's crucial for us to keep evolving our strategies and materials. It's a great reminder to always look for ways to stay sharp in our own businesses too!

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Michelle Fraser

Oil & Gas Commercial and Engineering Expert | Helping organisations globally improve the efficiency of their operations

2 个月

brillant

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