The Bad News / Good News About Filling Your Courses and Programs (or Don't Be a Dilbert)
Jason Van Orden
Scale Your Impact and Income w/o Sacrificing Your Sanity ?? Business Growth Strategist for Coaches ?? Scalable Genius Method? ??? Podcaster ?? Co-Founder GEM Networking Community
Want to enroll more ideal clients in your courses or programs in the next 30 days?
I have a bit of bad news, then some good news.
?? ?? The Bad News:
Every day, ideal prospects pass by your content and offer(s) without realizing you have a unique solution that is the perfect fit for them.
Likely, one of three things is happening.?
?? ??The Good News:
A few tweaks in your messaging may be all that is needed to get them to lean in, take a closer look, and sign up.?
So how do you find the right language? You look inside their head.?
Crafting the right messaging for your offer is like co-creating a painting with your ideal prospects.?
?? You have the paintbrushes, paints, and other tools you need.
?? They set the color palette, style, and medium you need to use.?
Are you painting with the wrong colors? Are you creating an impressionist painting when they are looking for pop art or perhaps something abstract?
It’s an easy mistake to make. We all do it without realizing it. As our expertise and knowledge increase over time, we forget what it’s like not to know it. Add to that the fact that what’s going on in the mind of your market shifts constantly.?
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Want to enroll more ideal clients in your courses or programs in the next 30 days?
Start by adjusting your messaging to gain the attention of the prospects already in your orbit but who haven't realized yet you have what they need.
3 Common Mistakes
Are you co-creating a painting with your ideal prospects? Or does your messaging look more like a pastel Van Gogh meets M.C. Escher?
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Free Actionable Messaging Workshop
I’m running an encore session of my workshop in a couple of weeks, Enroll More Ideal Clients in Your Courses in the Next 30 Days (date and time TBD).?
We’ll look over the key elements of your offer and messaging to identify hidden gaps holding you back from filling your programs as easily and consistently as you’d like.
I’m limiting the group size since this is an interactive workshop.
Would you like to join us (as my guest)?
Feel free to comment below or send me a DM + connection request. I’ll send you the details to attend.
Clarity coaching, Brand Positioning, + Story Strategy for bold changemakers
1 年There is so much I love about this, Jason Van Orden. I'll start here: ?"As our expertise and knowledge increase over time, we forget what it’s like not to know it. Add to that the fact that what’s going on in the mind of your market shifts constantly." I think this is such a GENUINE struggle for all of us. And it's not always that we overcomplicate as a result of this expertise and knowledge increase. It's that we DISCOUNT the value of what we do know -- thinking that what feels so very simple and obvious to us wouldn't have any value to our audience. It can be a hard gap to fill, and I think the only way to do it well is by constant listening to your actual audience. (eg., I never ONCE apologized or felt dumb for sharing simple things with my children when they were young. I knew where they were at in their knowledge and eagerly met them there. It's no different with our audience.) ?
President | Energy and Environment Expert, Certified Coach
1 年Jason Van Orden, This is so good..... Are you co-creating a painting with your ideal prospects? Or does your messaging look more like a pastel Van Gogh meets M.C. Escher? I'm pondering this right now. TP.
Revenue Producing Execs??Accelerate your path to a high-impact role|You’re in the room where it happens ??|Be Invaluable|You know there's more|GSD| Recovering HR Exec |Marathon Runner/Triathlete ????♀? ??♀???♀?
1 年Jason Van Orden you had me when you said "you look inside their head." I'm constantly thinking of my ideal client and what their struggles are. I know if I understand where they're coming from I can better serve them.
Jason Van Orden I really like how you're structuring your posts, the style is super clear and engaging!
Advisor Helping Clients Invest in Life Fully Lived
1 年This "Curse of Knowledge" graphic is spot on Jason Van Orden! We have to address to speak in the client's language rather than our own. It's like trying to persuade a 5 year old to eat broccoli. She won't resonate with the fact that it's healthy, helps us grow strong etc. She just knows that it doesn't taste good to her.