BAD NEWS ALERT- INSTAGRAM IS DECLINING

For the last six months, I’ve noticed that Instagram organic reach and engagement is dramatically dropping, and the decline is considerable. There are a few reasons for this - Instagram is very saturated, and following in the footsteps on Facebook - trying to get businesses to pay for views. The reason social media marketing is so difficult is because every time you get the hang of a platform, something changes! And this change is detrimental to your brand strategy. 

What does this mean for you??

If you are marketing heavily on Instagram, this is terrible news. A decrease in engagement means less visibility for you and your brand. There are a few things you can do to combat the decrease and receive higher engagement on your posts.

• Promote your feed posts in your Instagram stories - this will help bring specific post engagement up. If there is a post you really want people to see, talking about it in stories is a great way to drive people to your post.
• Spend the Money - Again, if there is a post that you really to get noticed, put some ad dollars behind it! Boost the post so it gets in front of people.
• Link Back - Use your email marketing or other social posts to link back to your feed or to a specific post.

As always, I will tell you, don’t put all your eggs in one basket. If your brand rests on Instagram’s algorithms, you are on a knife’s edge and playing a dangerous game. Start building up your email list, continue to build on other social media platforms and of course, build personal relationships within your community!