Bad Emails you should never send to your prospects!

The average email open rate is about 22.87% across various industries, which might seem like a significant number, but the average click-through rate on these opens is merely 3.26%!. People might be opening your messages, but if they aren’t taking action, that’s a failure and you might be doing something wrong.?

Count the number of times you’ve received emails with opening lines like “Just checking in” or “Circling back!” Don’t they piss you off?.? Your cold email prospects are really no different.? Some opening lines are going to make your emails be immediately deleted without the prospect having read it through, some of these opening lines will look like:

“I’m a sales rep for [X company].”?

“I know you’re really busy but…”

“Can you do me a favor”

“Just checking in”

Nobody likes being pitched to, and by introducing yourself as a sales rep, you’re making it clear that you’re about to do just that, just as said before it will become an Instant delete.

??Bonus tip! AVOID Using Excessive Punctuation (?????? or !!!!!!!)

Be professional! Nobody wants to read those types of emails!?

?? Building a Winning Opening Line

At the end of the day, the best cold sales email opening lines are the ones that:?

• Capture attention
• Establish credibility

Make recipients want to read more, If you aren’t sure that your current opening lines are hitting the mark, try split testing them against others that meet these three criteria. Just send one batch using your original opening line and a second using a test variation. Watch the responses you get.?

Once you’ve nailed your opening lines, you’ll see an increase not only in opens, but in actions taken in response to your message. That might mean clicks, or it might mean replies. Either way, it should mean an improvement in the effectiveness of your cold email campaign.?

What are the worst messages you’ve ever received when receiving a sales email? ?