Bad Deals, Buyouts, and Brand Outreach

(7 min read) Abby Govindan on negotiation tactics, touring economics, and navigating a membership platform transition

Abby Govindan

I think it surprises a lot of people when I tell them that touring is only about 30% of my income.

Abby Govindan sells out 300-person comedy clubs, and opens for Hasan Minaj, but rent in New York is expensive, and touring economics kind of suck (more below).

Despite her success as a touring comedian, Abby pays the bills as a multi-hyphenate Creator with over 250,000 social followers.

She’s made some smart moves and has had some tough learnings along the way.

Let’s get into it!

Links

• Website
• Bio Link
• Instagram
• Twitter
• YouTube
• TikTok

The Business

Breakdown

Observations

While Twitter is Abby’s largest audience, it’s declined in value to her business.

Twitter being taken over by the new CEO lost a lot of value.

There were brand deals…coming back to me with about 25% of the money than they had offered previously.

Partly as a result, membership is her #1 income source.

Subscriber support really means so much to a lot of Creators like me, who aren't given traditional avenues into the entertainment industry.

You may remember?the drama this summer from Passes’ unexpected acquisition of Fanhouse.

Well…Abby was a Fanhouse Creator.

While many Creators might either:

• Roll with the inertia (“Fanhouse is shutting down…I guess I’ll just transition to the acquirer”), or
• Jump to a company they recognize (“I don’t know Passes, but I have friends using FanFix, I’ll move there,”)

Abby knew that starting her membership from scratch would risk her livelihood.

Find out how she navigated the transition to make sure she wouldn't lose any revenue by reading the full article on Creator Logic!

Note from Avi: LinkedIn's Newsletter product is great for creating awareness, but not for building a newsletter business.

That's why I ask that if you like the full article, you subscribe to the actual email on the website (and unsubscribe here, if it helps your inbox hygiene).?

My buddy James Creech ?is launching his next?LinkedIn Mastery course?in September. Here are the highlights:

• What: 30-day course, workshops, live Q&A, exclusive coaching community
• When: Sep 1st - 30th
• Cost: $400 per person (100% money-back guarantee)

Here's the social proof - he's got more followers than I do!

Sign up here and use the code "AVI" for $40 off (I'll get a referral fee as well).