BAD DATA AND ATTACKS WILL KILL YOUR EMAIL DELIVERABILITY (PODCAST)

Doug Morneau interviews Krista Barrack Xverify - VCN Media and discusses the risks to the marketer's email reputation with poor data hygiene, verification, and authentication.

Listen to the episode and read the show notes.

Three Keys from email marketing and deliverability from this Episode:

• How to save money building your email list by only paying for valid data
• Unverified data can cause your email service provider to suspend your account, or worse yet, cancel your account.
• Cleaning your company data and email lists will improve deliverability and sender reputation.

Doug asks Krista to share what he’s most excited about regarding email marketing in the next six to twelve months?  

“Everything is advancing around security. With all the things that are going on in the world like the whole election system here in the US, and the whole talks about hacking, and more retail shops getting hacked, everybody is really concerned about security.

Kind of the next step is to have more online businesses implement dual-factor authentication onto their website. Dual-factor authentication is a great way to avoid the wrong kind of password reset, or even during the signup process you could use dual-authentication to verify users”.

Meet Krista Barrack from Xverify

Krista is a senior account manager for a company named Xverify, they're part of VCN Media. They specialize in email deliverability. They do this by verifying your data. They help digital marketers improve communications with their customers through instant data verification. Their tools include email address verification in milliseconds that eliminate hard bounces, reduce SPAM complaints, prevent typos and minimize fraud. Now, Krista has had a passion for technology for most of her life and she started even at the age of 13 teaching herself HTML so she could build websites because she thought that was a fun pastime. She's worked in the data verification technology business with Xverify from the ground up and enjoys the challenges and the many changes in the industry as they come along.

About Doug Morneau & Real Marketing Real Fast Podcast

Real Marketing Real Fast - the only podcast that brings you unfiltered, undaunted, insider information on the latest tools and technologies for online marketers.Prepare to dive deep into marketing myths, breakthrough methods, and cutting-edge strategies that will have an immediate impact on the growth of your business.

Doug Morneau is a serial entrepreneur since founding his first company over 32 years ago.

Doug is an author, speaker, and podcaster, a passionate lifelong learner and expert marketer with significant experience in email marketing.

Doug has the ability to quickly understand concepts, adapt to new technologies and new media, making him a valuable contributor to any sales and marketing problem-solving conversation, or marketing strategy session.

Doug is a dynamic, powerful, and knowledgeable speaker that never fails to add value to any group or conference.

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