Bad boots, Swiss sneakers and retail returns
Volumental
Volumental is the world’s leading FitTech company, solving footwear size and fit both in-store and online.
Ready for your weekly footwear news Rundown? Don’t get too comfortable - this will only take a minute or so.?
When safety footwear isn’t safe
In a recent study, the British Safety Industry Federation (BSIF) found that only 1 in 5 pairs of non-registered safety shoes adequately protect the wearer. CEO Alan Murray said: “Foot injuries are commonly suffered by workers... a significant amount of footwear on the UK market currently is not fit for purpose”. Read on.?
How On running shoes became inescapable
It seems like everyone,? from tech bros to Pierce Brosnan, is wearing Ons. The Washington Post charts the meteoric rise of the Swiss running shoe brand and the inevitable brand evolution from performance, to athleisure, to everyday wear. Read more.?
Many unhappy returns: UK retailers count the costly growth in sent-back items
The Guardian weighs the consequences of increasing product returns and asks what retailers are doing to limit their impact. Staggering stat: up to half of all clothes bought online are returned. Learn more.?
Boom - we’re done! Consider yourself updated, and we’ll see you here next week.?
Final word: if you’re lucky enough to be attending ISPO Munich, the world’s largest sports and outdoor trade fair, make sure you visit the Volumental booth and try out our FitTech for yourself.