Backwards is Best

Do everything backwards and the answer will come.

The hardest part around creating the right wording in the email and the calling for a sales development campaign is being in it.

I had a great call with a client yesterday where we were working through the issue together and digging for the answer. We have not found it yet and we are vigilant.

The right wording is there. People will respond.

As sales teams look at all these logos we want to sell as does the rest of the world. What you find is that your biggest sales come from an account that was not on your radar. Sales Development wording is the same thing. The wording that wording comes from what we are not thinking or sometimes even want to work. So think outside of the box of relevance or cool.

The answer will be something you are probably not interested in from a posture of activity you are not used to doing with an outcome you were never expecting. Wherever you are resisting, the answer probably lives. Most times the activities, project structure, and everything else must be reworked to find the Sales Development that works.