Backlinks Explained
Beach Marketing - b2b marketing agency UK
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Backlinks are the backbone of SEO . Although Google continues to deny their importance and swears that on-page engagement is the key to ranking (still a very important metric to consider!); the evidence shows that building backlinks and E-E-A-T are crucial for your website to appear in competitive SERPs.
The importance of quality backlinks has always been a factor in SEO, however, as the algorithm has been refined over the past couple of decades, the complexity of backlinks has grown.
In this blog, I will be explaining everything that you will need to know about backlinks and what makes a high-quality backlink.
What is a Backlink?
A backlink is described as a HTML link from one website to another. Backlinks (also known as inbound links) are an important part in almost any SEO strategy. Think of it as a virtual recommendation or vote of confidence – when a site links to yours, it signals to search engines like Google that your content is valuable or credible. Backlinks play a significant role in determining how well a site ranks in search engine results. Generally, the more high-quality backlinks a page has, the better its chances of ranking higher, as these links act as indicators of trustworthiness and authority.