Backlinks are #1 signal that Google considers for ranking a page on SERPs

Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. It is also one of the most spoken terms in SEO industry.

Apart from planning a post to do well on SERPs, it is important to implement the same rightly to improve search engine ranking.

When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks are so much effective, that implementing quality backlinks instantly works in improving search engine ranking for your web page.

Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind.

Given that Google handles 2 trillion searches every year, it has to be smart and strict. So in the latest update, Google has laid a lot of weight on backlinks.

What is a quality backlink?

In simple words, a quality backlink is a web page linking or pointing to a particular webpage of your website.

What are the types of backlinks in SEO

Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools.

Informational backlinks

These are the backlinks that provide more information on the words linked in the text. Wikipedia is the classic example for this.

Definitional backlinks

Backlinks that provide extended definition to the linked words on your web page.

Referential backlinks

When a web page is linked for source citation purpose.

Promotional backlinks

The most commonly used backlinks are promotional backlinks. The linking of your content in guest posts, forums, Q&A platforms etc are an example of this.

Why Backlinks are important for your web pages?

Not long ago did having low-quality backlinks was also considered to rank pages by Google. But since the Penguin algorithm update, this game has changed everything. A lot of top-notch bloggers lost the traffic and rank drastically before they could know what has happened.

It took quite a long time to understand the reason the drop. But once understood they did not commit the mistake ever again. Not only having backlinks is important, but having quality backlinks is what matters. If you see backlinks from spam or automated websites, remove it immediately.

Now let’s have a look why having quality backlinks is important.

#1 Increases traffic & organic ranking

With more quality backlinks pointing to your domain the traffic in going to shoot up. As the backlinks bring traffic to your domains your ranking will also be increasing.

Notice, if any of your content is ranked well then surely one of the reasons behind this would be quality backlinks.

#2 Strong signal to Google search crawler

When a search engine encounters a backlink to a domain, it considers your domain to be informative and also worth showing to more people.

And because of the traffic from backlinks search engine again considers your content to be useful and place it over the pages with fewer backlinks.

#3 Builds Domain Authority/Page Authority

Domain authority is score developed by Moz which predicts how well a website would do on SERP and same goes with the page authority.

Higher the DA/PA higher will the quality of backlinks (in case you are seeking backlinks) or higher will the be the rank (in case DA/PA of your web pages are high)

And it is important to know that backlinks from the high-quality website also increase your DA/PA.

#4 Faster indexing

Since you have got high PR backlinks, your content will be indexed faster. Reason being the domain pointing towards yours is already indexed well, so along with that domain, even your content will index well.

Terms related to backlinks that you should know

• Link juice: When a web page links to your web page, it passes “link juice” to your web page which helps you rank high and increase DA.
• No-Follow tag: No follow tag lets you stop passing link juice to the other website. However, Google doesn’t like no-follow tag as it does not contribute anything in SEO. But you can always use it to link a less reliable site.
• Do-Follow tag: Exactly opposite to No-follow is a Do-follow tag. It passes the link juice to the linked web page. By default, all the link created are Do-follow tagged.
• Linking root domain: It is the number of unique domains linking to your web page.
• Anchor Text: It is the text that the link embedded in it. Anchor text plays important role in SEO as contains the link to a website. Anchor text also helps you rank for a keyword.

How to increase traffic with quality backlinks

Create awesome article and offer it

Search for articles related to your niche, find some amazing sites where the posts are almost similar to what you want to get backlinks for. Contact the site owner and in a very professional manner offer them your content to link to.

Also mention how will they be benefited by doing this, this trick wins every time. Look for some etiquettes to write a request mail for backlinks, follow it and get the backlinks for free. But before that make sure you have a top-notch content.

Do some guest postings

Easiest and efficient way to get backlinks. Look for some top quality websites in your niche and create awesome content for the website. In return get backlinks.

Make sure your create content selflessly as you are getting something really big in exchange of this. Stay highly active on platforms like YouTube, Facebook, Quora, medium, stack overflow and forums that are highly appreciated by search engines.

Create top quality content to attract backlinks

This is something that you control. The two ways mentioned above are tentative, might not work no matter how hard you try. By this method is cent percent fruitful If you are just above average in creating content.

Create content that people would want to link to as it will be beneficial to them. Spread your content on social media so that people would read it and might even link to.

Important things to keep in mind when dealing with backlinks

• Relevant backlinks > quality backlinks
• Apart from being a high authority domain linking to your domain, it’s highly important to have relevant links linking to your domain else there are chances that search engine bots might consider this as spam and might put your content down the page in SERP. If your website is an automobile niche, a backlink from another automobile website is much better a backlink from HuffPost.
• Position the backlinks right
• The position of links also matters. If the link to your domain is placed at a prime location of that page it’s time to celebrate or else either request the owner of the website to place it at correct place else tell them to remove it.
• Editorial links do wonders
• Editorial links are nothing but links that are manually placed. Creating an account on a site and placing backlinks might get you penalized. However, this is not the case with platforms like Quora, medium, Facebook, stack overflow etc. They are very high authority websites and backlinks from these sites help a lot to rank. You must have heard of sites that get most of their traffic from social media and rank amazingly in SERP also.

I hope I’ve answered your question the way you expected it to be answered. I you feel I have answered it well, please hit the like button it means a great motivation to me.

Feel free to comment for more clarifications and if you need backlinks - quality service, send me direct message.

All the best for your future,

Aavjo.