Backbone, Not Backup

Perspective:

Your creative department isn't a "support" function.

It's the backbone of your brand, and it should be treated like it.

Action:

Make your creative team a priority. Give it enough budget and a say in big decisions.

Tell them to focus on real results—like more clicks or sales—and track those numbers.

Let them run the execution and hold them accountable.

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Nick Hammond

Fractional Design & Marketing ←if you need an extra hand with deep experience, join my waitlist.

PS - Over 80% of people think marketing managers should take classes to better understand file sizes, types, and handoffs