Back To School Email Marketing & Email Design Ideas

Did you know back to school is a significant customer spending event after the winter holidays? This is the time where online shoppers will be planning to go crazy. Retailers should therefore use this year's ample marketing opportunity.?

Retailers have to ensure their marketing efforts are relevant, compelling, and targeted. Back to school buyers will look –from clothing to electronics. Even if your products are not in this category, you can still make the most of this season with a little creativity. As shoppers are getting ready, and we are with the best back-to-school email marketing and email design ideas for you to get your plan started early!

Snapshot Of How Customers Prepare For Back To School Season

7 Best Back To School Email Marketing And Email Design Ideas

1.Keep Back To School In Subject Line

Every recipient’s first point of attraction is the email subject line.? So, you must stand out with your email subject line. Here, we have compiled a list of examples of email subject lines that you can use for your back to school email campaign. Check out the following subject lines to get inspired and plan your email.

• Back to school?
• Back to school. Great stuff for younger readers
• Back to school essentials are 20% off now!
• Are you excited to go back to school?
• 40% discount on all backpacks!
• Is going back to school cool?
• Don’t miss Back to School deals
• Back to school is around the corner!
• End of Back To School Sale?
• $10 Back to School Sale

2.Use Attractive Fonts

Fonts are an essential part of your back to school email design. So, create emails with fonts that reflect the unique style of your brand. A cheerful font is a great way to attract younger students and parents during this back-to-school season.?

3.Choose Bright colors

What attracts the reader's attention when opening an email is not the text but the colors… The right choice of colors assists you in your email marketing efforts. Since it is the start of the back-to-school season, the use of bright color in your email design is a terrific way to inspire your customers. You can also try replicating classroom colors in your email design to attract a more young audience.

4.Focus On kids-themed Images

Images are the key elements of the back to school email design. To make your back to school email design more effective, you can emphasize kids-themed images and school-themed images, attracting a more young audience.?

5.Offer Discounts & Giveaways

It can be challenging to stand out at back to school email campaigns in the crowded retail market. You can try out discounts, giveaways to attract customers and drive more sales. Especially in the back to school season, it will help parents and students to buy the essentials they desire.

Buy one and get one, coupons, discounts, gifts, buy more and save more, flash sales, free shipping, etc. You can use these ideas to create your own back to school email marketing campaign.

6.Provide Useful Content

Your offer does not have to be directly linked to the sale in back to school season. You can also give your customers value by providing expert tips and guides in your back to school email. Here are some ideas:

• Back to school shopping checklist;
• Parents' back to school guide;
• Teacher's back to school activities guide;
• Guide to alleviate back to school anxiety.

7.Include Compelling Call To Action

You have to get buyers to take action. For this to happen, CTAs are required. Don't forget to highlight the CTAs in your back to school email. Clearly emphasize the call to action, using bright colors and large size. Make sure each CTAs entice your subscribers to all the amazing deals with them in one click.

Wrapping Up?

Every retailer can make use of this season to drive more sales utilizing the right email marketing ideas. All you need is an effective email marketing strategy and an enticing email design copy. Plan for your back to school season with the right email marketing and email design ideas.

Try out BayEngage to create, segment, and automate your Back To School email campaigns. We hope this helps you to ace your Back To School email marketing campaigns.