As smaller & Mid Market businesses continue to compete against larger enterprises, it's clear that efficient systems and innovative tools are essential to keeping pace. That’s why HubSpot’s recent focus on AI and CRM enhancements, as discussed at CONNECT with HubSpot 2024, is so crucial.
At
HubSpot
CONNECT 2024, two clear paths for companies looking to leverage these advancements were discussed:
- Acceleration – Optimising existing processes with AI to boost efficiency, productivity & competitive advantage,
- Transformation – Introducing dedicated AI-driven agents within each Hub, like social media management, email campaign automation, Sales, and overall campaign orchestration.
HubSpot is levelling the playing field, helping organisations scale and compete more effectively through AI.
Below are some of the most exciting updates we discovered during our participation at CONNECT with HubSpot 2024:
Breeze AI & HubSpot Enhancements
- Breeze AI & Breeze Intelligence: HubSpot’s new AI suite is set to empower organisations with smarter decision-making tools, driving deeper insights into customer behaviour and market opportunities.
- Intelligence Tab in Companies: This new feature provides enhanced buyer intent data, allowing for more precise targeting based on company profiles and visitor activity. It helps businesses identify their total addressable market, companies with intent, and existing HubSpot accounts to optimise marketing efforts.
- Buyer Intent: HubSpot’s AI can now identify companies showing buyer intent based on website visits and other data. This transforms how businesses create targeted campaigns.
- Form Shortening: AI is improving form completion rates by auto-filling hidden fields with greater accuracy, utilising both existing HubSpot data and advanced methods to reduce friction for potential customers.
Data Enrichment & Marketing Enhancements
- Data Enrichment: A critical feature.. This tool enriches customer profiles with data, making segmentation and personalization easier.
- Dynamic Forms: These forms capture more relevant data by minimising input and increasing personalisation. This enhancement is already helping our clients at BAC improve user experiences.
- Content Remix: This new tool can repurpose content automatically across multiple formats (landing pages, emails, ads), ensuring teams save time while maintaining quality and consistency.
- AI-Powered Case Studies: Leveraging AI, HubSpot can now transform notes and company details into case studies optimised for SEO and online visibility.
Lead Scoring & Subscription Management
- Lead Scoring: HubSpot’s dual-scoring system evaluates both engagement and fit, with AI-powered suggestions to make the process more accurate and streamlined for both contacts and companies.
- Subscription Types: Enhanced visibility rules allow for more precise subscription management, offering greater control over who receives certain communications.
- Email Insights: HubSpot has introduced new comparative tools within email campaign insights, giving marketers a broader view of performance across different accounts and campaigns.
Final Takeaway: The Power of Preparation
The key takeaway from HubSpot CONNECT 2024…..Preparation is the foundation of success. By ensuring that CRM systems, data, and processes are optimised, businesses can fully leverage AI’s capabilities to drive smarter decisions, better targeting, and more efficient operations.
At
BAC
, we're excited to help our clients design, plan and implement these latest features, empowering them to compete at higher levels, no matter their size or Industry.
Stay ahead of the curve—prepare today, transform tomorrow.
#AI #HubSpot #SMB #CRM #BusinessGrowth #CustomerExperience
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