Back from Anuga ! ??

Anuga, the premier international trade fair for the food and beverage industry, was an eye-opening experience for me. This was my maiden voyage into the food industry after transitioning from a career in a different field. When I first caught wind of this event back in April, I contemplated securing a startup exhibitor booth, but my concerns about preparation time led me to ultimately attend as a visitor during the final day.

Despite it being just a single day, the insights gained were monumental, and here's what stood out:

1?? Anuga, with its century-long legacy, is a true testament to its reputation as a food trade fair. One day was hardly sufficient to partake in all the enlightening sessions. The event organizers delivered on their promise, presenting a wealth of professional industry expertise and a trove of consumer data that I believe is unrivaled anywhere else.

2?? The sheer scale and diversity of Anuga were mind-boggling. From the traditional to the cutting-edge, from century-old giants to fledgling brands, each exhibitor pulled out all the stops, leaving me, a relative newcomer, both dazzled and inspired. It was a whirlwind of experiences that showcased global differences and consumer preferences, revealing tremendous market opportunities.

3?? Anuga left me pondering the significance and role of such trade fairs in our industry. What does attending these events mean for professionals like us? How can we harness their potential to drive not just our businesses but also the broader agenda of sustainability, zero carbon emissions, and healthy dietary choices? These questions merit deep exploration and action.

As the founder of Rishright, our mission is to bring healthy nutrition and moments of joy to users through high quality ingredients and seasonings. We trace our roots back to a 5,000-year history of Chinese civilization and leverage technology to blend nutrition and health seamlessly. Our goal is to be an outstanding and prominent young company, not just in name but in our contributions to the industry's growth and evolution.

Anuga has provided us with a deeper understanding of our industry and a clearer roadmap for our company's future.

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