Back to basics Tuesday: "Make me!"
Marc W. Halpert
LinkedIn? laureate; 1:1 coach, group trainer, author, speaker, strategic marketing consultant, over 14+ years. I help serious professionals tell WHY they do what they do, making them "amazing-er" than their competitors!
Blogger's note: The next blog posts will be posted here while my website is under construction. Stay tuned for the "big reveal" in a few days!
"Make me."
That’s a refrain heard from all squabbling kids, challenging each other. It means nothing.
“Make me” in the context of social media, and LInkedIn in particular, does mean something: it is the reader thinking, “I will not open this post on LinkedIn” because the writer (the name and title have been changed to protect the not-so-innocent) has made it appear so empty that it’s meaningless.
Make me open this? Why would anyone even think of it? Not many I suspect. Not much to be gained, if at all.
What is the post conveying about the author’s ability to lead in thought and intellectual pursuits that we can learn from them, with a post like this?
So the reader will move on, the poster’s opportunity lost. Reputation tarnished. Post ignored.
Don’t let this happen.
A better approach: make the comment to the link interesting enough to pre-advise the reader why opening this is worth their time and effort, what they can gain from your POV, why your perspective may be refreshing or innovative.
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Something like:
“In this 15 second video you will see why…” or
“I have the utmost respect for the author of this article who breaks new ground in discussing…” or
“ICYMI: what?I learned when we gathered 36 professionals around (in the first of a series of a?#linkedinevents) to discuss?#successful?posts and connections here on?#linkedin. This snippet on?#emojis.”
Now that’s more compelling stuff!
Definitely not what the person dropped onto LinkedIn as copied above (I can’t make this stuff up!).
I suspect the post will be suspected of being suspicious.
Create more meaningful posts…
LinkedIn?? profile writer, strategist & content creator, & trainer ?? Link?Ability members' community – learn how to use the power of LinkedIn?? to achieve your professional goals. ?? Gardening fan
2 年Such a dopey thing to do on so many levels! I despair!
Independent LinkedIn? Specialists ? Clients in 21 Countries ? Corporate & 1:1 Coaching ? Top International 50 ? ALL Coaching Is Customized ? LI Speaker ? Conference Attendee Value-Add: Onsite Profile Evaluations
2 年Looking forward to grabbing as many nuggets as I can, Marc! Thank you for the invite. And I'm loving this first one - so, so, so true.
Brand to Land: Eliminating Personal Blanding? with the Sharpest Tools & Strategies for Your Professional Success. Branding ? LinkedIn Profile Optimization ? Trainer ? Career Coach ? Speaker ? ? Verified Profile
2 年Sage advice Marc W. Halpert and amazing that we all see so many post like this on [In]. Say something, add value, start a conversation, or don't and risk committing Personal Blanding?! Subscribed & Ready to #KeepRockingLinkedIn! Kevin
Psychotherapist In Private Practice
2 年Great post, Marc. It makes me want to read more.
#TheLinkedInGuru (Teacher) LinkedIn Trainer, LinkedIn Training, Professional Networker, Volunteering - getting paid in 3 "Cs", Coffee, Conversation, and occasionally Chocolate! Please Follow me! Namaste ?? ??
2 年Marc, your content is always meaningful, valuable, effective and useful. I have subscribed, but (dare I say it) I am doubtful that I will be able to "partake" of your content on a DAILY basis. IMHO, no one has THAT much time on their hands. I will support you in any way I can and you have my admiration and RESPECT. NAMASTE ?? ?? Network And Make All Sorts of Terrific Energy #TheLinkedInGuru (please click and follow)