Back to the Basics: Email for Wealth Managers

There's a reason why email marketing is consistently one of the top ROI for wealth managers: it's personal. Over time, a manager can share their personality and expertise with their audience and curate relevant content that is interesting and useful to them. This builds trust and credibility, which are essential when making decisions about investing money.

Why Email Marketing is Still a Top ROI Strategy for Wealth Managers

In the ever-changing digital marketing landscape, it can be easy to get caught up in the latest shiny object and forget about tried-and-true strategies that have been proven to work. Email marketing is one of those strategies, and it continues to be a top ROI driver for wealth managers for several reasons:

1. It's personal. Email allows you to build a relationship with your audience by sharing your personality and expertise over time. This builds trust and credibility, which are essential when making decisions about investing money.

2. It's relevant. With email, you can segment your list and send targeted content that is interesting and useful to your different audiences. This helps ensure that your messages are being seen by the people who are most likely to take action.

3. It's measurable. Email marketing is highly trackable, so you can see exactly how many people are opening and clicking through your messages. This data can refine your strategies over time and ensure you're getting the most out of your efforts.

4. It's cost-effective. Email is one of the most affordable marketing channels available, which makes it an excellent option for businesses of all sizes.

5. It's multi-faceted and targeted: Email marketing offers a versatile toolbox. You can nurture leads, promote new offerings, share valuable content, and segment your audience for targeted communication – all within a single channel. This multi-faceted approach keeps your audience engaged and drives a strong ROI.

The Personal Touch of Email Marketing

In marketing, it's easy to get caught up in the latest shiny objects and forget about tried-and-true staples like email marketing. But as this recent article demonstrates, email marketing is far from dead it remains an essential tool for wealth managers looking to build relationships with their clients.

One of the key advantages of email marketing is its personal touch. When used effectively, emails can help you build a rapport with your clients and prospects, fostering a relationship of trust and mutual respect. And with the right tools in place, such as Engagement Builder, you can easily segment your audience and tailor your messages to their specific needs and interests.

So if you're looking for a way to connect with your clients on a personal level and deliver tailored content that resonates, email marketing is well worth considering. With the help of Engagement Builder, you can quickly turn email into a powerful weapon in your marketing arsenal.

Curating Relevant Content for Your Audience

Despite the rise of social media and other digital channels, email marketing remains an essential tool for wealth managers. After all, email is a direct way to reach potential clients and offers a high degree of flexibility in terms of content and format. However, more than simply blasting out generic messages are needed to succeed in this competitive arena. Wealth managers must curate relevant content that speaks to their audience's financial objectives to stand out from the crowd. This may include market updates, insights on specific investments, or even tips on financial planning. By developing targeted email campaigns, wealth managers can ensure their message will be heard above the noise.

Building Trust and Credibility with Email Marketing

In order to succeed in the wealth management industry, building trust and credibility with your clients is essential. After all, these are the people entrusting you with their hard-earned money! Email marketing can be a great way to build these relationships, allowing you to share your expertise and knowledge over time. By regularly sending helpful and informative content, you can establish yourself as a trusted resource that your clients can rely on. Over time, this will build the foundation for a strong relationship - one that is based on trust and mutual respect.

The Importance of Timing in Email Marketing

While the content of your email is essential, it's also crucial to get the timing right. After all, there's no point in sending an email if your recipients are not likely to see it! Generally, it's best to only send emails during busy times like early mornings or late nights. Instead, aim for mid-morning or mid-afternoon when people are more likely to have some free time to check their inboxes. Of course, you'll also need to consider the time zones of your recipients - but with a bit of planning, you can easily ensure that your emails arrive at just the right time.

Types of Emails to Send to Wealth Managers' Clients

To email the correct type of content to wealth managers' clients, it's essential to understand where they are in the marketing cycle. Different types of content will be more appropriate depending on where they are. For example, if clients are in the "awareness" stage, emails should focus on introducing them to the wealth manager's brand and building trust. If they're in the "consideration" stage, emails should highlight the wealth manager's unique selling points and why they're the best choice for the client.?

And finally, if they're in the "decision" stage, emails should provide a clear call to action and make it easy for clients to get started with the wealth manager. Wealth managers can ensure that their email campaigns are always targeted and effective by understanding what type of content is most appropriate for each stage of the marketing cycle.

Tips for Creating Engaging Emails

Email marketing may be a tried-and-true method, but that doesn't mean it's easy to get right. To create engaging emails that will resonate with your audience, keep the following tips in mind:

1. Keep it personal: Email is a great way to connect with your clients on a personal level. Be sure to use warm and approachable language, and avoid coming across as too salesy.

2. Make it relevant: Take the time to segment your list and only send relevant emails to each group. This will ensure your message is always on target and avoid annoying recipients with irrelevant content.

3. Keep it short and sweet: No one wants to read a long email, so make sure to get to the point quickly. Use short, punchy sentences and avoid including too much information in each email.

4. Use images: Adding images to your emails can help break up the text and make your message more visually appealing. Just be sure to use high-quality images relevant to the email's content.

5. Add a call to action: Include a clear call to action in each email, such as "Sign up today!" or "Learn more." This will ensure that your recipients know exactly what you want them to do next.

Now that we've reinforced the basics of email marketing for wealth managers, it's time to implement these concepts. To get started, consider working with the Kapitalwise platform. We offer an all-in-one sales and email CRM platform that makes it easy to create engaging emails that stand out from the competition.

With Kapitalwise, you'll have everything you need to succeed in email marketing - from powerful tools to help you design beautiful emails to tracking and reporting features that let you measure your success.

To learn more or schedule a complimentary consultation, schedule a virtual call via Zoom or contact us at (201) 381-1845. We look forward to partnering with you on your journey to sustainable growth and success.

We're grateful for the continued trust shown by our clients and friends through referrals.

Follow us:

Linkedin