For small businesses, there are many challenges on the road toward successful digital marketing. As a result of information overload and the evolving needs of customers, it’s a battle to be heard over all the digital noise. Fortunately, Account-Based Marketing (ABM) strategies can benefit companies in ways that go beyond a standard marketing strategy.?
At its core, ABM promotes sales and marketing teams working in tandem to identify and engage high-value accounts, ultimately resulting in more lucrative sales agreements while also achieving marketing goals. When this partnership is successful, ABM becomes a highly targeted approach to B2B marketing that results in improved conversion rates and the generation of more qualified leads.?
Here are just some of the noteworthy benefits of ABM:?
A Clearer, More Established ROI?
- Effective account-based marketing strategies are built upon a foundation of trackable digital solutions that provide more reliable and accurate measurements related to engagement, market definition, lead generation, and more. Out of the established B2B marketing tactics, account-based marketing tactics hold the highest ROI potential.?
Smarter Utilization of Company and Marketing Resources?
- By adopting a marketing strategy that utilizes an ABM approach, companies can more effectively allocate valuable resources to projects that will actually prove effective in generating leads – what a win! One project we recommend prioritizing is developing personalized content to target high-value accounts – this is central to the ABM strategy.?
Aligning Sales and Marketing Efforts?
- With account-based marketing, designated sales and marketing teams work together to develop meaningful relationships with decision-makers of key accounts. Through these relationships, made possible by aligning sales and marketing efforts, captured leads are more likely to become long-term partners.?
Client-Focused Approach to Marketing?
- Account-based marketing strategies are built on high levels of personalization. This is made possible by the many digital marketing solutions available to small businesses and companies across the tech industry and beyond. Personalization provides better results in lead generation and user engagement with key accounts.?
Streamlined Sales Process?
- When the sales and marketing teams of a company work together, they become a more informed and connected workforce as a result. Through proven account-based marketing tactics, such as personalized events and webinars, small businesses begin to build meaningful relationships with highly targeted accounts. From there, a sales rep can use marketing tactics – email campaigns or paid advertisements, for example – to guide the account through the sales funnel more effectively and efficiently.?
To learn more about this innovative approach and how to implement it, read our full blog post here, and don’t hesitate to slide into our dms with any questions!?
