BACK BAR REAL ESTATE AND VERSATILITY

THE BATTLE OF THE BACK BAR

The Battle of the Back Bar

Anyone who has owned or managed a bar or restaurant knows that the shelf space behind the bar is critical to its performance and profitability. It is a matter of real estate. The limited space dictates the options.

You need the basic national brands for general consumption as well as the trendy products of the year along with all of the basic ingredient brands. You can fit just so many flavored vodkas there without it disrupting the key necessities. This calls for a plan, which requires versatility of the secondary products.

The perfect product would be

Something you could serve as an aperitif

Something you could serve as a shot

Something you could serve on the rocks

Something that you could use as an ingredient

Something you could use as a base for a cocktail

Something you could pour over a sparkling wine as a Mimosa substitute

Something you could recommend as an after dinner libation

Something your mixologist could use in a layered exotic mix due to its viscosity

Something your chef can use in making sauces for main courses or over desserts

Something that the medical profession claims is also a healthy super food

All of these options can be found in a bottle of Natural, Artisan, Hand Made from infused Montmorency Tart Cherries, Oma’s Cherry Infused Spirits. www.omasspirits.com

The battle of the Back Bar can be won! Versatility is the name and profitability is the game we need to win.