B2C E-Commerce Features to Grow your B2B E-Store

The B2B and B2C markets operate in a very contrast manner.

Unlike B2C, B2B businesses have a long sales cycle, there are layers of quotes and pricing, many approvals and middlemen involved.

The time taken for a deal to close is too long and affects the overall business.

Below are the B2C eCommerce features that can help you overcome these hurdles in B2B business:

Pricing

The B2C pricing features can be widely used in B2B like creating unlimited price lists based on the type of order/customer, reusing past order details like order quantities, credit limits, etc.

Account Management- Customer side

The customer side account management features allow customers to have a clear view of their orders and products. It reduces the dependencies on the salespersons.

Promotions

Every customer in B2B business is different and so should be their promotions and offers. Customization plays an important role in both B2C and B2B.

Content Management

Content management is a key element when dealing with different types of customers in a B2B business. Features like using multiple templates, product videos, in-depth product attributes, etc., can be of help while delivering to a variant group of customers.

Order Management & Checkout

Order management features like adding mass items to a cart at once, repeating an order, one order multiple payments or shipping to multiple addresses, can all be extensively applied to a B2B business as well.

Multisite Management

Multisite management is the need of the hour. An agile website that displays on a single centralized platform on multiple SBU windows is very essential and beneficial. 

Read more: https://www.i95dev.com/8-b2c-features-to-grow-b2b-ecommerce-store/

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