B2C Commerce with SFRA: Accelerating Innovation!

Author: Ramakrishna Reddy PM

Store-Front Reference Architecture (SFRA) acts as the cornerstone for online storefront design, amalgamating top-tier practices in site design and storefront architecture. It offers a blueprint for constructing and tailoring your e-commerce storefronts.

Why adopt SFRA?

• Improves time to market:

With its prebuilt storefront design and templates, developers can swiftly capitalize on the latest innovations.

• Lowers Total Cost of Ownership for the storefront:

The updated reference application streamlines the code base, allowing developers to efficiently incorporate functionality in a shorter period.

• Enhances mobile shopping interactions:

Begin the journey of creating a new site design or revamping an existing storefront with SFRA's “mobile-first approach” for enhanced mobile shopping experiences.

• Hassle-free:

Salesforce Commerce Cloud undergoes regular updates with the latest enhancements, streamlining maintenance through the implementation of features like merchandising rules, promotions, and AI.

Who would benefit most from SFRA?

• New Customers (Creating fresh websites):

All new Salesforce Commerce Cloud customers should opt for SFRA. Its data-driven design incorporates the latest features and functionalities, ensuring shoppers receive optimal mobile experiences. SFRA offers speed, user-friendliness, and customization options. By utilizing prebuilt storefront designs and pre-configured integrations, brands can achieve rapid launch and accelerated ROI.

• Current Customers implementing new sites (Introducing fresh brand or regional websites):

Launching new brand or regional sites entails the strategic process of introducing fresh online platforms tailored specifically to either a new brand identity or a distinct geographical market.

• Established websites (Redesign and migration projects):

SFRA is not only suitable for new Salesforce clients but also for existing customers considering a storefront redesign. It's important to note that current Commerce Cloud customers are not obligated to switch to SFRA immediately. Instead, they should view SFRA as an opportunity to elevate their branded experiences, with the transition being made at their own pace when ready.

G10X expertise in Salesforce B2C Commerce - SFRA

We excel in understanding our customers' needs to enhance their business processes through Salesforce Commerce Cloud SFRA. Our services include building user-friendly storefronts with integrated, easy-to-use payment gateways and providing best-in-class analytics for quick business decision-making.

We Implemented and supporting for our large customers like Cole Haan, The Foschini Group, Under Armour, VF Corporation etc.

Specialization in SFRA:

• Advanced JavaScript Controllers: We utilize progressive JavaScript controllers to handle storefront requests and manage application flow efficiently.
• Component-Based Architecture: Our experts leverage SFRA’s component-based architecture, allowing for extensive customization and flexibility in storefront development.
• Customizable Templates: Our developers can easily customize and extend templates to align with your brand's unique requirements, ensuring a tailored shopping experience for your customers.
• Optimized Performance: SFRA is designed to enhance performance, ensuring fast load times and a seamless shopping experience. Our architects optimize the storefront for speed and scalability, handling high traffic volumes with ease.

Modern Development Practices:

• State-of-the-Art Tools: We use modern web development tools and practices, including ES6 JavaScript, SASS, and Node.js, to build robust and scalable solutions.
• Efficient Development Environments: We set up effective environments for development, testing, performance, and production to ensure smooth transitions and high-quality outcomes.?

Mobile-First and PWA Standards:

• ?Responsive Design: We adopt a mobile-first approach, ensuring that storefronts are responsive and deliver a great user experience across all devices.
• Progressive Web Apps (PWA): We support PWA standards, using the Salesforce PWA Kit to enhance the mobile user experience with features like offline access and push notifications.

By leveraging the capabilities of Salesforce Commerce Cloud SFRA, we provide our clients with tailored solutions that enhance their business processes, drive customer engagement, and support business growth. We are happy to assist you in addressing your pain points, whether they involve enhancements, migrations, support or new implementations.