B2B – Who Are Unknown Customers, and How Can Marketers Reach Them?

B2B marketing is all about selling to a high-level decision-maker — or a group of decision-makers — who have complex priorities and obligations. Typically, a buying committee consists of six to eight buying members. The Sales Representative or Account Lead can only talk to one or two at most, while the rest of the committee buyers are looking at your website to gather more information – and make unilateral decisions. One of the most critical challenges for B2B marketers is how to capture the audiences you aren’t speaking to directly – by optimizing and taking full control of your inbound marketing.

Please click on the link above to discover how to solve this challenge.

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