B2B website tips from Bigfork

Hi and welcome to our latest Web Insights newsletter, which aims to share our knowledge at Bigfork in creating successful B2B websites. If you haven’t already subscribed to the Web Insights newsletter then please click the ‘Join the Conversation’ button at the end.?

The Big B2B Disconnect Report

Our report shows that there is a big disconnect between what B2B buyers want from businesses websites and what they are offered.

As B2B buying behaviour increasingly moves online, a company’s website is becoming the most important marketing and sales asset that a company owns.

In this report we have identified the major issues with B2B websites that buyers want to see improved.

The headlines stats

30% of B2B website sessions end in frustration

61% of B2B sellers lose sales because of their websites

0.6% is the average conversion rate for B2B websites

In our report we've identified the main issues with business websites that B2B buyers want to see improved.

Download your copy here (no details required)

Here are the main takeaways we've identified in our report.

1. B2B buyer behaviour is changing
2. B2B buying is complex and non-linear
3. Buyers are not happy with suppliers websites
4. B2B websites are not customer centric
5. Website content is not aligned with the buyers journey
6. Buyers want easier product searches
7. Buyers want better product pages
8. Online purchasing systems are too complex
9. Slow loading times are putting off buyers
10. Lack of differentiation
11. Inadequate customer support

Download your copy here (no details required)

We hope you find our report useful and all feedback is welcome.

Mark Ellaway,??

Bigfork ???

We create tasty B2B websites?

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PS - You can find more great successful website insights on the Bigfork website.?