The B2B video war has begun

The B2C market was first to lead the charge.

The weapons were Social Media, Influencers, Livestreams, TikTok and iPhones.

Those in the trenches mastered these tools and have accomplished amazing land-grabs - eyeballs, attention, dollars.

The B2B war is unfolding now.

Few B2B marketers will claim they have mastered the tools enough to say they have fully deployed video to great results.

Most are still scratching their heads, worrying in the bunker, hoping AI will save them.

While they are hunkered down, others are trudging forward, testing the tools, making strides, becoming dangerous.

But in any war, you need seasoned veterans, battle commanders who can strategize, organize and lead your army - probably of some AI drones, but also creative and technical foot soldiers - and know how to see challenges coming - and muster the required support needed to break through and start capturing some victories.

Now is the time to recruit your team of experienced professional expert soldiers of the video craft - before the enemy does.

Your Captains, your officers.

Now is the time to invest in your long term video content capabilities, while the marketplace is less entrenched, you can still stake a claim.

It's only going to get harder - faster.

It's never been easier to bring video to market, but EFFECTIVE video, video that stands out, converts, persuades, resonates?

That ain't coming from a bot, that's human strategy.

Hard-won, in the trenches, when the tools break and its' hand-to-hand, as it always is in the end.

And war? War never changes.

If you need some help with your battle plan, I've got you covered.

Admittedly, I took some artistic license in this military metaphor.

It is with the deepest respect for the people who keep us safe.

I hope it adds some seriousness and urgency to the current market conditions and the opportunity.

Who dares, wins.