B2B SaaS Copywriting - Research
Arun Gopalaswami ??
ABM Evangelist | B2B Marketing & GTM Leader | Product Strategist | Startup Mentor | Podcast Host
Writing is just one part of the Writing Process
You have to research, form the structure of your piece, then write and edit.
This stands true for B2B SaaS too.
In this newsletter I’ll show you research sources that your B2B copies can benefit from.
PSA:
Never say copies. Plural of Copy is drumroll COPY.
Now let’s go deep
Source 1: Support Tickets Analysis
Look out for recurring complaints or requests that existing customers have raised.?
Copy that solves for actual issues will work well with your intended audience too.
By analyzing repeated complaints or requests, you can identify common pain points and areas for improvement.
Source 2: Gartner & G2 Reviews
Customer feedback is a great place to identify Strengths & Threats of your product.
If you’re new to the space too, it’s a great place to learn the language of your intended audience.
5 star reviews are great, but the best copy could come from bad reviews too.
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Use them to your advantage
Source 3: Sales Calls
Most of copywriting is targeted towards problem aware solution aware folks who are considering you
Guess which set of prospects are mostly in the same boat?
Propects talking to your sales team
Go through sales call recordings to identify most common or important pain points your copy can alleviate.
Source 4: Customer Success Conversations
Your existing clients are the best source of direct and honest feedback
They will tell you exactly what works for them, and what are their biggest concerns
Listen to your biggest champions, and go deep on the strengths your product obviously showcases
Source 5: Forums & Blogs?
This is where you can gauge the general industry sentiments
Find the most interactive spaces where a lot of conversations and discussions take place
Even social media platforms like LinkedIn and Reddit can be leveraged to listen user level discussions on your product, your competitors or just industry updates.
Now armed with a wider and deeper sense of your industry, you will be to write copy that directly talks to your audience with razor sharp accuracy
What sources have I missed folks? Feel free to write back to me about this.
Helping B2B Tech Startups Build Authority 4x Faster—with AI | Proven Content Strategy, SEO Frameworks & Thought Leadership | 20+ Years in ERP & SaaS Across Industry Verticals.
6 个月Well written! Arun Gopalaswami ?? If I may add, the article could enhance its guidance on B2B SaaS copywriting by incorporating the importance of "Competitor Analysis" to better understand market positioning. Analyzing how competitors communicate and position themselves can provide valuable insights into what resonates with the audience and how to differentiate your messaging. Hope you agree!