B2B Post-Production 101: What is it and why use it?

Whether you already use B2B post-production as part of your day-to-day marketing activities or are beginning to formalize your process, read on to find out why it matters and how we can help you take your content production to the next level.

WHAT IS B2B POST-PRODUCTION?

B2B post-production involves creating and enhancing visual content, such as explainer videos, product tutorials, or webinars, tailored for internal use or sharing with other businesses. This helps convey complex ideas clearly and effectively, supporting various business goals.

OUR EXPERTISE INCLUDES…

• Conference Films
• Case Study Films
• Internal Updates
• Online Learning
• Product Videos
• Talking Heads
• Sizzle Reels
• Explainers
• Webinars
• Launches
• Tutorials

EXAMPLES

Don’t just take our word for it… Take a look at some of our recent work.

Whatever your pace, brief, or budget, we can produce stand-out content to make sure your message is heard loud and clear.

As you can see, B2B animation can also help to break down more complex subjects.

WHY USE B2B POST-PRODUCTION?

1. Sales: Video content has a direct impact on sales. HubSpot’s 2023 report found that 87% of marketers said video marketing has increased their sales
2. Value for money: Video production can be cost-effective. According to HubSpot, 91% of companies spend under $50,000 per video, with many achieving significant ROI through even smaller budgets
3. Reach new buyers: With video being a powerful tool for engagement, it’s no surprise that 91% of consumers prefer watching videos to learn about products or services
4. Drum up excitement: B2B content can sometimes feel dry, but post-production lets you inject creativity. Adding features like closed captions can improve viewer retention by 95%, increasing engagement and overall effectiveness

TIP FROM THE EXPERTS

Audio quality is just as important as video. Poor audio can ruin even the most visually appealing videos. We can assist with setting up external microphones and recording equipment, ensuring your content is crisp and clear from the start.

SOMETHING YOU MAY NOT KNOW…

• Video marketing is rising: HubSpot’s 2023 report shows that 86% of companies say video has increased traffic to their websites
• Viewer retention is higher with video: People retain 95% of a message when they watch it on video, compared to only 10% when reading text
• Video boosts brand awareness: 95% of companies using video report improved brand recognition

LET’S WORK TOGETHER

Our team of B2B post-production specialists is ready to deliver the high-quality content you're looking for. With flexible pricing, including a transparent rate of ￡250 per artist day rate, we can accommodate any budget or timeline.

GET IN TOUCH TODAY!