B2B is the next future
Why we even believe that a company will grow when we are joining a complex business to another complex business. Changing the year old tradition; will it be useful or will it create more problems in the market !!
First let's understand what a B2B E-commerce model is!! In layman terms I can say that it's a kind of electronic commerce that deals with transaction of goods and services between the business through the internet. It’s not like a conventional e-commerce model of purchase and sale between consumers but it’s like a commercial transaction between businesses. Here for this model it all depends on the efficient strategy to acquire the market.This model helps to shift from outbound sales to online inbound strategies.Connecting Business to Business is what they believe into.
I guess the question is always there in any business, here also it's the same.
What is the business standard that we are dealing with? How efficient is that process? What is its impact? What is there to lose in this business model;predictability or the market!!
Well the answer is very clear compared to the other business strategies, the B2B eCommerce business model has more market stability. B2B sectors grow gradually and can adapt to various complex market conditions. This helps to strengthen the online presence and business opportunities and get more potential clients and re sellers. Such as Blackbuck, when Rajesh, Chankya and Ramasubramaniam were in ITC they felt that this sector has more inefficiencies and has high potential to grow. They were part of the supply chain and were knowing what's the losing end of this sector and to what scale we can expand.There is always a chance of better sales with improved supply chain management process and lower cost due to an effective supply chain management process.The most important part of this business model is the data eccentricity; means the model is that it relies on effective and factual data to streamline the whole process. In this way, errors can be avoided and proper forecasts can be made. With an integrated data-driven approach, you can calculate detailed sales statistics.
Well even the best part I can always relate is the huge size of this industry. Data in Forbes for the year 2018 says that the market has a capability of $1.2 trillion and can account for 13.1% by itself. Even our business mode has a capability of $300 billion and can account for almost 5% in the market. According to recent reports, analysts have forecasted that global B2B eCommerce revenue will top $6.7 trillion by 2020.
With growing trends of the internet even in the Tier 3 cities as stated by Chankya on CNBC last time, we can relate that this market itself has higher conversion rates and fast order fulfillment. Omni-channel engagement was among the top digital B2B commerce trends in 2016. And that holds true in 2017 as well. B2B customers shop from online websites just like individual B2C customers. B2B buyers also expect ‘consumer-like-buying’ experiences.With this trend we even are reaching new customers daily, single Blackbuck is dealing with 40% of the fleet owner across India.
I guess this sector has a clear cut idea of what we are dealing with and how we have to deal with. This model has a motto, follow the same but don't be that same.
The only question that matters a lot is who are you in this market???