B2B Marketing Qualified Leads (MQLs)

In the world of B2B sales and marketing, generating high-quality leads is essential for driving business growth. However, not all leads are created equal. B2B marketing qualified leads (MQLs) play a pivotal role in identifying prospects who are more likely to become valuable customers. In this article, we will delve into the concept of MQLs, their significance in B2B sales and marketing, and strategies for effectively generating and nurturing them.