B2B marketing insights, May edition
Welcome to the May instalment of our smarter marketer newsletter, where we provide you with the latest information B2B marketing trends, topics and tools to help you stay ahead.
Creating greater marketing agility
Love the concept of agile marketing, but not sure how to mobilise, activate and scale??Join our next event and hear from our panel of guest speakers on lessons learnt on their journey to activate agile marketing.?
We'll dive into critical success factors as well as pitfalls to avoid, how to measure results and demonstrating the value of marketing transformation to the business.?
Grab your change enablement toolkit
It can be challenging adapting to constant change, sometimes getting in the way of successful collaboration and preventing the alignment needed to produce results. Introducing our change enablement toolkit - a guide to help you navigate change so your marketing team keeps driving your business forward.?
Whether you are adopting new ways of working, implementing new tools or tech, or entering a new market, our kit gives you tools across 5 key areas, giving you greater agility to adapt and flex your change muscles.
领英推荐
Amplifying the customer's voice
In today's competitive landscape, being in active discussion with your customers is key. Understanding their pains and their gains, motivations and desires will help you sharpen your value propositions and campaigns to remain relevant.?
Read our point of view on how embracing a customer-centric approach produces real results for your business's bottom line.
Produce real marketing results
Is it time to evaluate the effectiveness of your marketing ops, campaigns, value propositions, content or use of data? The Bright team thrives on helping clients continually improve and deliver outstanding marketing whilst reinventing and optimising operations. We always love a chinwag with a fellow marketer so book in a call for a fresh perspective.