B2B marketing insights, July edition
Welcome to the July instalment of our smarter marketer newsletter, where we provide you with the latest information on B2B marketing trends, topics and tools to help you stay ahead.
How CMOs should be using generative AI
With the arrival of ChatGPT, artificial intelligence has once again captivated the community. Its unprecedented capabilities have sparked discussions on how businesses can leverage this innovation to stay ahead of the competition. The question on every marketer's mind is 'How can we make the most of generative AI's potential?'
Explore our top 5 game-changing use cases for generative AI for B2B marketers. These cutting-edge applications will help you enhance personalisation and optimise the customer journey.
Behind the scenes at Cannes Lion
Want an exclusive behind-the-scenes look at the prestigious Cannes Lions Awards? Zoe, Managing Director at Bright had the privilege of being part of the B2B Creative Lion jury. During her time as a juror, she identified 5 key topics, including the blurred lines of B2B and B2C and bold designs challenging traditional B2B norms.?
Read the full blog to get the insider's view and explore the future of B2B creativity.
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Become a Marketist and master experimentation
In the ever-changing landscape of marketing, embracing experimentation is the key to staying ahead of the curve. That's why marketers need to become 'Marketists' - a unique blend of marketer and scientist, where innovation and growth go hand in hand.?
By challenging assumptions, testing new ideas, and leveraging data-driven insights, experimentation becomes a powerful catalyst for driving growth and business value.
Supercharge your marketing impact
Is your marketing strategy living up to its full potential? At Bright, we're committed to pushing boundaries and revolutionising marketing solutions with a fresh and practical approach.
Let's take your marketing to new heights. Schedule a meeting with the Bright team today to unleash the untapped potential of your marketing.