B2B marketing insights, April edition

B2B marketing insights, April edition

Welcome to the April instalment of our smarter marketer newsletter, where we provide you with the latest information on marketing trends, topics and tools to help you stay ahead of the curve.


Communicate smarter to drive change

Are you encountering resistance when going through business change and transformation? Perhaps you've started on your journey and are being met with resistance, confusion and stagnation. If this sounds familiar, don't miss out on our next Smarter Marketer panel event, bringing together seasoned professionals to discuss communication to enable change.?

Don't miss this opportunity to join industry experts at our panel event to gain insights into how they've achieved seamless transitions and cultivated adaptability.?

Change is inevitable - let's make it remarkable


Galvanising team collaboration

Is your team not quite in sync? This can hinder the success of the marketing team endeavours and results in market. Dysfunctions in team collaboration can become a blocker to reaching business goals. But fear not, with Lencioni's framework you can swiftly identify where the key issues lie and how to overcome them.

Discover how to foster an environment where teams can excel and how to nurture collaboration.?

Discover the 5-step framework


Marketing Reframe Cards: Experimentation edition

Get scientific and embrace experimentation in your marketing to challenge assumptions and conventions whilst optimising activity to improve effectiveness.?

Grab a copy of our new edition Reframe Cards, a great tool to help bring focus on experimentation, pinning down your hypothesis statements, frameworks and more.

Download your free pack today


Get more from your marketing

Need some help with campaigns, value props or comms, content or segmentation? We push ideas to the limit, delivering great marketing whilst optimising operations, and enhancing your marketing strategies to effectively engage your target audience.

Meet with our marketing agility experts to chew the fat on where and how to get more from your marketing.

The Bright Team

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