B2B Marketing Copywriting Tools - 12 Free Content Research Tools to fine-tune your copy - Abhik shome (B2B Marketing Copywriter & SEO Specialist)

B2B Marketing Copywriting Tools #1 - Free Content Research Tools to fine-tune your copy 

For our clients, we use a combination of freemium and other high-end paid tools to get to the inner-voice of our target audience. We use this information to apply powerful influence and persuasion triggers. This makes our copy all the more effective in terms of conversion.

Here is a set of free content research tools to fine-tune your copy with the needs, demands, fears, and aspirations of your target audience.

Free Customer Research And Survey Tools

1. Typeform

Collect data from your audience in a very fun and interactive way with this free survey tool.

2. SurveyMonkey

Another giant survey tool, use it to collect responses in a fast and easy way.

3. SurveyPlanet

Create unlimited surveys with unlimited questions and responses with this free tool.

4. Zoho Survey

Zoho gives you an option of 200 free survey templates to make your survey engaging and running fast.

5. Google Forms

Google’s very own survey tool. Nuff said.

6. Smart Survey

Another great survey option if you don’t want to choose any of the above!

Free Ad and Promotional Copy Swipe Files

7. Swipefile

A marketer needs swipe files for writing winning content. This site gives you plenty of winning examples of content in every category. Be it explainer videos, direct mails, sales pages, About pages or even billboards, swipefile.com has great examples to get inspiration for your next marketing content assignment.

8. Swipe-Worthy

Get detailed dissection of some of the most iconic copywriting examples from history. A must-have tool for every copywriter and marketer.

9. Adespresso

Search 176,490 ads spread across multiple categories to find what your industry leaders are doing with FB ads.

10. Full Page Screen Capture

A simple chrome extension which can take full page screenshots of a site.

Use it to capture your competitor’s sales pages and funnels during their launch campaigns.

I usually maintain a swipe file of all my competitor’s launch campaigns as it helps me in using their market research acumen to leverage my own campaign.

11. Droplr

A tool similar to Full Page Screen Capture.

12. Feedly

Collect all the topics that matter to you at one place.

Want to optimize your content and copy to get more sales? Let’s connect.

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