B2B marketing blueprint 2022
B2B marketing blueprint 2022
Audit:?
Audit the activity you did last year.
Gain buy-in from your organization during the planning process.
Research:
Review internal data, conduct sales, and customer interviews; market the competitor's research.
Targeting:
You can't be everything to everyone. Define your ideal customer and build your personas.
Goals and Tactics:
Tie marketing goals to company goals. Identify activities that will make an impact.
Value prop:
What makes your solution unique, relevant, and measurable?
Content plan:
Be prepared to help customers through the buying journey with your content.
Execute:
Line up the right resources to execute your plan: people, money, and tools.
C-suite updates:
Communicate your plan with the leadership team, and track and share your progress frequently.