The B2B Marketer’s Digest: ABM, Growth & Trends
iTech Series
iTech Series is a digital publishing firm that covers MarTech, SalesTech, AI/ML, HR Tech, and FinTech.
Field Marketing in Action: Strategies & Insights with Sammie Norman
Sammie N. , a seasoned B2B software marketer, shares insights on the evolving role of field marketing, data-driven decision-making, and building high-performing teams. She discusses strategic event planning, brand cohesion, and measuring success in field marketing, offering valuable takeaways for marketers navigating today’s revenue-driven landscape.
Growth-Driven Marketing: Proven Strategies & ABM Tactics for Success
ABM campaigns are transforming B2B marketing by targeting high-value accounts with personalized, data-driven strategies. This guide explores key tactics to align sales and marketing, craft compelling campaigns, and maximize ROI. Learn how ABM can drive growth, enhance customer relationships, and position your business for success in 2025.
SaaS marketing demands strategic, data-driven approaches to capture and retain customers. This blog explores proven tactics—audience targeting, impactful content, customer-centric messaging, and optimized channels—to drive growth and conversions. Learn how to craft compelling campaigns, track success, and stay ahead in the competitive SaaS landscape.
领英推荐
“Field marketing isn’t just about local tactics anymore; it’s about driving results that impact the entire revenue funnel.”?- Sammie Norman
The Evolution of Field Marketing: From Boom to Bust and Back Again
Field and event marketing has undergone a dramatic transformation over the past six years, shifting from pre-pandemic extravagance to post-pandemic recalibration and now navigating economic uncertainty. This guest article explores key industry shifts, the rise of community-driven marketing, and how field marketers can adapt for long-term success.
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