B2B Marketers: Be the change at Game Changers 2019
I am so stoked right now!!
My company, Integrate, is putting the finishing touches on Game Changers 2019, our annual conference taking place on 10/8. As someone who's been leading marketing teams for a long time, I can’t wait to hear from this incredible lineup of speakers.
I know, I know. You’re saying “Dude, chill out.”
But stay with me here.
I can’t remember a more exciting time than right now. Well, other than when my children were born. And my wedding. Of course. (Love you, honey.)
Over the past decade in B2B marketing, we’ve all been navigating a flood of change. Thanks to marketing tech and automation, there’s been tremendous pressure for marketers to deliver innovation and accelerate revenue. CMOs have basically had to evolve on the fly––or crash and burn.
Exclusive Keynotes
There are a handful of really talented people out there who’ve soared above it all. They’re the women and men who’ve made the right moves. They’re generating leads and creating pipeline. Bottom line: they’re maximizing revenue––at a time when their companies were really pressuring them to do just that.
Now, just like everyone else, they’re sitting on a mountain of disconnected tech, tools and data. They’re staring at all of these silos: advertising, content marketing, events, websites, webinars, social, etc. The sharing and alignment between marketing channels is typically minimal at best.
But these people are connecting the dots. Or they’re finding the platform and people who can help them do it. These are the game changers. And we’ve got them. For one day, October 8. At our conference in San Francisco.
I'm talking about Carrie Palin, CMO — Splunk, Colleen Langevin, CMO — Epicor, Jaime Punishill, CMO — Lionbridge, Ben Howell, VP Digital — Salesforce, David Alexander, VP of Digital Marketing & Operations — F5 Networks, Adam Komack, VP, Global Marketing, Brand & Demand Generation — Akamai, Mark Horton, VP of Revenue Marketing — BetterUp, Daniel McKeever, Director of Marketing Operations — BetterUp, Jennifer Pockell Dimas, CMO, Gigster & Co-Founder Women in Revenue, Lauren Goldstein, CRO – ANNUITAS & Co-founder Women in Revenue, Scott Halford – Speaker & Award-winning Author on Emotional Intelligence, Critical Thinking, NeuroLeadership and Influence, Jill Pringle – Brand Marketing & Value Proposition Thought Leader & CEO — Brand Symphony Marketing, Jon Miller, CEO — Engagio, Patrice Greene, President — Inverta, and more…
We’ll all be in the room together––the B-to-B marketing community and the people and ideas that are shaking this industry up. That’s just one reason I’m so pumped up.
Innovation in Action
The other amazing thing we have planned for Game Changers is a solution showcase; it will be right off our main meeting room in the magnificent City View at METREON.
The solution showcase is where things get real. There, we’ll see answers to all of the big end-of-the-day questions: How do I apply what we’ve learned in the keynotes to our businesses; how do we make them real for our teams?
Like everything at Game Changers 2019, the solution showcase is totally interactive. You’ll be able to talk with subject matter experts. They’ll show you how to make the most of account-based advertising, how to boost ROI on events––how we all can take control of our data.
We’ll all walk away with ideas and really practical ways to meet the demands of this challenging, exciting time in B2B marketing. And who doesn’t get geeked about that?
Rare Networking
Which leaves me with one other big reason I can’t wait for this event. All great conferences offer the chance to interact with industry people, one-on-one. And Game Changers really takes networking to the next level. We’ve scheduled a lot of time for us all to get to know one another. To put faces to names. To chat and exchange opinions.
I’d love to meet you October 8. You can take the first step by registering for Game Changers at https://www.integrate.com/gamechangers/. Feel free to surf the site or contact us for more information. Then get pumped. This is going to be one great event!