B2B Lead Generation Strategies in Digital Marketing

When it comes to finding new strategies in digital marketing for your business, the one that many people struggle with is B2B lead generation. Finding the right strategies for B2B lead generations can appear to be a long and complex process. However, seeing this through could have very positive results for your business in terms of growth, and so cannot be dismissed because of the challenging aspects. After all, businesses aren’t going to come running to you; some of them might not even know you exist yet. 

This article aims to clear up what strategies in digital marketing you need to implement in order to achieve your goal of generating leads for your business. 

Content marketing 

Since the world has embraced more and more digital resources, traditional marketing methods of reaching other businesses have altered forever. Previously, you would have had to spend your time producing radio, TV and billboard adverts to spread the word about your business, but now you can do it all in one place: the internet. 

Every business that wants to succeed has made the transition to the online world and is seeing the benefits in terms of how many more people and businesses they can reach. However, this is not without its challenges. You are now competing against a record number of other companies trying to sell exactly what you already are, and from all over the world. The key here is to find ways to stand out amongst the sea of competitors and attract the companies that you want to take your custom. 

How you do this is simple. You start to implement a strong content marketing strategy. You need to make a name for yourself online and start to build up an online presence that speaks for itself, and content marketing can help you achieve this. 

If you start to create top-quality content, you are going to attract attention for all the right reasons and show the world that you are an expert in your industry. There are a number of different types of content that you can create. Remember, the more variety of content you produce, the more it will appeal to a wider range of people. 

? Blog posts and how-to guides

The most popular way of creating content is through blogs. You can then post these on your own website and update it regularly. Fresh content will keep your business relevant and ensure that people stay interested. 

There are alternative ways that you can use blogs to reach leads as well, including link building SEO techniques. Posting high-quality content on high authority domains that have a readership that would be interested in your content will attract and bring traffic to your site, and better yet, boost you up the SERPs organically. This is because Google looks for content that is fitting its algorithm. The content must be relevant, trustworthy, and be of excellent authority and quality to be considered for reaching page one. If you are showing Google that you are helping answer customers’ queries, for example, they will see this as a piece of content they want to be featured on page one. 

The higher you feature on the SERPs, the more chance you have of reaching those that are interested in your services, and you can then follow up any leads and start to grow.  

One last way that you can attract more businesses is by keeping up to date with trending topics. Creating content around this will increase the visibility of your business. However, be careful that you are not steering too far away from the niche of your business. 

? Videos 

Videos are becoming a content marketing technique that is showing great results because people have more patience to sit and watch a video than read a long blog. Webinars are an excellent way to show that you are an expert in the field. 

Adwords Remarketing 

Adwords play a crucial part in finding those leads, but you might find that you are currently implementing an Adwords plan already, and people are clicking but still not quite making it to your site. If this is the case, then you would benefit from an Adwords remarketing strategy being devised. 

Focus on social media traffic

As a business, it is so important to be on social media, so focusing on social media traffic to generate leads is always recommended. You want to be able to attract people and show what kind of business you are in an engaging way that shows a human element. 

If it is not currently working, don’t step away from it. You simply need to improve your current strategy. It might be that you are looking in the wrong place. While you might have spent your time on Instagram and Facebook, you might find that, actually, all of your leads are on LinkedIn or Twitter. Do your market research, and you should find your results change.

Email marketing 

Despite it being one of the oldest digital marketing strategies, it is one that shows success, if done right, for the B2B lead generation. You don’t have to worry about spamming businesses; these techniques work so that they actually engage the audience. Try announcement emails, where you update all those in your email contact list about the latest news in your business. If you wanted, you could create a newsletter that allows you to go into more detail.