B2B Lead Generation – 11 Tips and Strategies for 2020
A lead is not just a random potential client. It’s the one that is only a step away from you. All you need is to grab their attention, provide value and prove that your service will solve their problem.
Generating quality leads is the backbone of a good B2B marketing strategy, and establishing a strong pipeline will ensure you maintain a steady growth rate. And B2B marketing is a lot different compared to B2C.
We’ve found that using a combination of inbound and outbound is generally the best way to go about establishing this pipeline – while outbound is a more immediate way of connecting with leads, your inbound can be used to establish your credibility, resulting in more qualified leads coming to you. Here are the most effective lead generation strategies in B2B marketing.
- Content Marketing
- Social Media Marketing
- PPC – Pay-Per-Click
- Get More Social Shares
- Turning “Out of Stock” Into an Opportunity
- Use the Godfather-Strategy to Build Your Email List
- Using FOMO to Increase Your Conversion Rate
- Use Intent Popups or Slide-in Opt-ins on Key Pages
- Asking Questions to Get a 50% Conversion Rate
- Gain Trusted Backlinks
- Get Creative with Cold Emails