B2B Growth with LinkedIn Ads: Proven Tactics for Enhanced Targeting and ROI

We hope you enjoy these Growth Notes from the latest episode of?Social Media for B2B Growth Podcast. Host:?Michelle J Raymond ?and Guest:?AJ Wilcox.

Reaching the Right Audience on LinkedIn

One common pain point on LinkedIn is the struggle to reach and engage the right people effectively. That's where LinkedIn Ads come in. If you don't spend money on paid LinkedIn strategies, there is a lot to learn in the cross-over and consideration for the future.

With the new LinkedIn Thought Leadership Ad format, it might be time to consider paid strategies. The budget required might not be as much as you think.

AJ Wilcox is a fanatic about LinkedIn Ads. Together, we will guide you through the powerful features of LinkedIn Ads, such as matched audiences and account-based marketing, that can revolutionise your targeting efforts.

By leveraging these tactics, you can reach your existing connections, engage with your ideal customers, and exclude irrelevant targets, ultimately leading to better ROI and more targeted advertising on LinkedIn.

"You can add people to a list that you haven't even got them to fill out a form and convert before. I think that's amazing." AJ Wilcox

The Importance of Having a Clear Target Audience

Knowing your audience is essential in any marketing strategy, especially LinkedIn Ads. Focusing on the ideal audience informs your targeting strategy and allows for better resource allocation.

Rather than dispersing the budget across broader segments, targeting the ideal audience ensures maximum relevance, leading to better results. AJ Wilcox strongly recommended focusing on an ideal target audience when using LinkedIn Ads.

He highlighted the importance of being specific with your audience to ensure the relevance of your ads, leading to improved results. He suggested assigning the entire budget to target the preferred audience rather than spreading it thinly across too many segments.

Trends in LinkedIn Ads and the Rise of Video

LinkedIn, alongside other social media platforms, is experiencing a rise in video usage. Video content is becoming preferred by users, resulting in video ads increasingly outperforming single-image ads.

Furthermore, video trends like short-form and vertical videos are gaining traction on LinkedIn, similar to other platforms. Reflecting on video trends, AJ Wilcox noted that user behaviour on LinkedIn is shifting towards video content.

He mentioned that video ads were becoming more effective, an exciting transition since LinkedIn was not traditionally known as a video platform. Short-form and vertical videos were also recommended as effective ad content formats.

The Power of LinkedIn Ads for B2B Growth

LinkedIn, predominantly used by professionals, has proven to be an effective channel for B2B advertising. Its unique positioning and extensive capabilities make it a potent platform for executing targeted marketing strategies. Advertising campaigns focusing on customer engagement through valuable content can significantly impact B2B growth.

Additionally, LinkedIn Ads allow targeting and excluding precise audiences, leading to efficient budget allocation and improved ROI. Within the interview, AJ Wilcox shared a case study highlighting LinkedIn Ads' powers to harness B2B growth.

He noted strategies shifting from traditional gated content to customer engagement and value provision. By using LinkedIn Ads, companies have driven engagement and generated high-quality leads, igniting B2B growth.

LinkedIn Insight Tag

If you haven't already installed the LinkedIn Insight Tag on your website, now is the time to do it. It's free, and even though you might not use it today, you need to build up enough history for it to be viable if you need it in the future. More details from LinkedIn can be found on their website, LinkedIn Insight Tag .

Use this great plugin tool by Jens Polomski to quickly and easily see if you have the LinkedIn Insight tag installed on your website.

The article provides comprehensive insights into the strategies and tactics that can be employed on LinkedIn Ads to reach our target audience and achieve our desired results effectively.

From leveraging advanced targeting options to optimising ad formats and placements, each step discussed in the article plays a vital role in maximising our campaign's success.

Listen to the full podcast episode to catch all of the insights and details that AJ so generously shares.

Cheers to Growth!

Michelle

Michelle J Raymond ?is an international LinkedIn Company Pages expert, LinkedIn B2B Strategist, Corporate Trainer, podcast host and two times author, teaching marketing teams and agencies to sell more on LinkedIn.

Her mission is to do “Good Business with Good People.”

Are you looking for a competitive advantage to leverage LinkedIn to achieve your business goals?

My services -

• LinkedIn for B2B G.R.O.W.T.H Masterclass - foundation training for everyone.
• LinkedIn for B2B Community Building Masterclass - advanced training to set your Company Page Admins up for success.
• LinkedIn Profile Recharge for Founders

Learn more about the services?here .

Serious about getting started? Book a free intro call?here.