The B2B Funnel Made Simple
Complexity is the no. 1 enemy of growth and scale.
To simplify your funnel, begin with the 3 Core Funnels that drive 90% of B2B sales.
Most people don't realize it but the B2B funnel is actually built on a 'stack' of funnels that connect and work together to produce revenue.
Inside the stack, there are 3 core types of funnels:
1. Lead Generation funnels -- to attract leads that fit
2. Sales Conversion funnels -- for turning leads into clients and customers
3. Customer Success funnels -- for maximizing lifetime customer value
To illustrate:
(Click above image to enlarge.)
This framework, called Funnel Stacking, accounts for 90% of all B2B sales -- no matter what's being sold.
The difference lies within the stack itself. Meaning, the types of funnels you have in your stack and how they are configured.
That's the secret to building a true competitive advantage.
In any case, if you manage a funnel, mapping it is job one.
In the next article, I'll show you the quickest and easiest way to map out your funnel.