B2B Excellence - Your brand is your best salesperson
B2B Excellence is a weekly newsletter that curates the best B2B marketing content from the brightest minds in our industry.
We include the perspectives from a variety of enterprise marketers, stories from fast-growth businesses challenging the conventional ways of working and thinking, and the top 1% of B2B marketers shaping modern-day practices.
For more content, you can follow me on LinkedIn.
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Article 1 - Your brand is your best salesperson
Truer words have never been spoken.
So much to unpack in this post.
Key Insights
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Article 2 - Shifting brand perception - case study
When and how buyers think of you and the category entry points that turn prospects into buyers is critical.?
All of which is influenced by us as marketers, and the decisions we make with our marketing.
There is a big difference between being known and being known for a particular part of your business.
Do brands associate you with a product, a campaign or simply as a legacy corporate brand?
Shifting the perception of your brand, when and how your potential buyers think of you, is difficult, expensive and slow.
So, when brands make this decision to be known for something different, accepting the need for patience, setting an appropriate measurement framework, and the internal alignment on the long-term strategic play, are all fundamental ingredients to providing the best chance of a brand repositioning success.
Zoominfo wants to be known as more than just a data supplier.
领英推荐
Article 3- Exceptional B2B customer experiences will separate winners from losers?
“Putng the customer at the heart of the strategy is the only thing that will separate the winners from losers.”
Candid and clear advice from our colleagues over at EssenceMediacom.
Article 4? - Your audience doesn't read your post, they scan it.
How to get more from your content when your ideal customer profile only reads about 20% of it.
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Conversations, posts or articles I liked this week
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Educator by Day, Dad by Night
1 年That graphic perfectly sums up what I’ve been shouting about for years. ??
Yes! This is building brand affinity! The way people are buying and being influenced to buy is changing. B2B needs to keep up in order to thrive!
VP Communications and Marketing | Journalist | Mom
1 年Thanks for sharing the article from ZoomInfo’s blog!
CMO at SentinelOne | ex-Google, Salesforce, Tableau, ZoomInfo & Monitor Deloitte | Board Member
1 年Thanks Chris Peters for the reference and the great collection of content!
Senior Marketing Executive
1 年Great insights! It's fascinating how the role of salespeople has evolved and how emotions play a significant role in B2B buying decisions. Internal alignment is definitely key for maximizing marketing impact. Thank you for sharing these articles!