B2B Excellence - A Tale of Brand Pioneers

B2B Excellence is a weekly newsletter that curates the best B2B marketing content from the brightest minds in our industry.

We include the perspectives from a variety of enterprise marketers, stories from fast-growth businesses challenging the conventional ways of working and thinking, and the top 1% of B2B marketers shaping modern-day practices.

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For more content, you can follow me on LinkedIn.

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A Tale of Brand Pioneers

LinkedIn’s B2B Institute has produced an array of thought-provoking, research-backed content in recent years. One, I am a huge fan of.?

This is a fascinating article on a brand leaning into the entire LinkedIn narrative.?

Honorary members of the B2B Institute who left earlier this year continue to wave the B2B brand flag.

This article shares several FANTASTIC creative brand examples, a special shoutout to this Salesforce ad.?

If you want an inspiring, easy read for your Friday morning, look no further.

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The saga continues?

Can’t we all just get along?

With our own personal agendas, compensation packages, OKRs, it's no wonder marketing and sales misalignment is a forever ongoing internal feud.

Articulate perspective as ever from Chris Walker. I loved this. “But the real root cause of these issues is so much more fundamental. It’s deeply rooted & invisible.”

He outlines the 9 core issues for internal misalignment. Great read and watch.

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Latent Demand

What is it and why should I care about it?

A 6-minute ramble as the author puts it. But a simple summary on latent demand, that sits within the debate of can marketers create demand, or simply harvest it.

A ramble well worthy of your time.?

Conversations, posts or articles I liked this week

Should've gone to Specsavers - learning from one of the best B2C ads of all time

Should we publish our pricing on our website?

I'm always amazed that we're so keen to get more data, we rarely think about why we need it.

You've Got To Spend Money To Make Money

I'm very bullish on reverse funnel

Awakening Digital Landscapes

Attention before Action

The Marketing “Last Mile” Problem - Speed to Lead

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Tools of the week

Chili Piper Inbound Lead Conversion and Scheduling App

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Events & Podcasts of the week

Confessions of a B2B Entrepreneur Sub 30-minute snackable content with great takeaways. A core addition to my podcast feed.

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