B2B Excellence - 2024 B2B Content Machine
B2B Excellence is a weekly newsletter that curates the best B2B marketing content from the brightest minds in our industry.
?We include the perspectives from a variety of enterprise marketers, stories from fast-growth businesses challenging the conventional ways of working and thinking, and the top 1% of B2B marketers shaping modern-day practices.
?For more content, you can follow me on LinkedIn.
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2024 B2B Content Machine
?I have binged about 10 episodes of Confessions of a B2B Marketer in recent weeks, and my favourite by far is the latest addition with Retention founder Adam Robinson.
?I just loved his modern-day perspective on creating content and his relentless focus on high-quality content production.
?His approach is easily adaptable for brands who want to rethink their content strategy, it can be scaled up and down for early-stage businesses and even enterprises.?
Key Insight
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Rethinking your LinkedIn strategy?
With pressure to defend budgets, prove immediate ROI and maintain a marketing presence, we often don’t take the opportunity to step back, take stock and really think about the fundamentals of our advertising campaigns.
Rushed creative, unoptimized, and focused on delivering the lowest common denominator of an email address in exchange for an average report.
领英推荐
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Every metric or methodology needs calibrating?
Your measurement arsenal should never consist of one singular “North Star Metric” or one underpinning methodology that dedicates broader strategic decisions.
There is just too much complexity, unknowns and influencers to what makes up a buying decision.?
So it's important to have a complementary suite of metrics and methodology.
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Conversations, posts or articles I liked this week
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4x Founder | Generalist | Goal - Inspire 1M everyday people to start their biz | Always building… having the most fun.
9 个月Adam Robinson's perspective on creating high-quality content is truly inspiring and adaptable for all brands.
Helping Davids Beat Goliaths | Marketing Consultant | Market Researcher | Branding & Content Strategist | B2B Brand Growth Expert | Cross-Industry Credentials | Increased Agency Revenue 25% YOY |
9 个月Absolutely fascinating insights on reshaping B2B content strategy and modern-day growth playbook.
Helping B2B companies that aren’t scared to grow, get leads and close more deals in 90 days | Without paid ads or relying on referrals | Try out my free cold email masterclass course in the featured section????
9 个月"Intriguing discussions! Do you think traditional metrics still hold value in modern advertising? ??"
Adam Robinson's approach to content creation is definitely inspiring for brands looking to revamp their strategy. Chris Peters
$3.8m ARR. $0 raised. I have no idea what I'm doing.
9 个月Love a good binge, thanks for the shout out man, will try make more eps like that one!