B2B Event Sponsorships are a Thing...
Siddharth Grover
Brand and Growth Marketer | TEDx Speaker | Digital Marketer | StoryTeller | Building B2B Brand Momentum @admomenta.com
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There you go! I’ve put it out.
And I have my reasons for it.
You can make better bets.
It is 2024, after all.
Most B2B companies still do things the OLD way.
But B2B buying has changed today...
So, do away with those sales teams?
Of-course not.
B2B still works on relationships. The problem is, it no longer SCALES on just relationships. ??
The answer is to adapt.
Many sales leaders refuse to use content, or mediums like LinkedIn to engage. Most founders remain sceptical to use of LinkedIn ads, to use of Search Ads on Google, over events.
Because events give you contacts and help you to “be seen” ????
And that’s where most B2B organisations falter.
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They have just sales in mind and no one to work on MARKETING (or maybe it's one person, for making slides)
If this is you, it isn’t a good place to be.
The B2B buying process has changed dramatically in the last 3 years. And to survive, you need to adapt…????
P.S. Not against conferences, but there are better ways to invest your money than buying booth space. Even event sponsorships need to be tactical, after all.
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Siddharth, or Sid, has worked for 3 organizations across 6 different states, selling everything from laptops to mobile recharges to SaaS products. He was handling brand and growth marketing for 15 countries at his last organization before he got bitten by the entrepreneurial bug.
He now leads a team more driven than him at Ad Momenta. You can find him talking branding, B2B marketing and growth at @sidgrover25 on Twitter and LinkedIn.
And if you are stuck with some your brand and marketing problems, say Hi @ admomenta.com :)
Well said! Instead of relying solely on traditional sponsorships, consider building meaningful relationships through direct engagement. What works for us is leveraging personalized outreach strategies to connect with potential leads—it's a game changer! What innovative approaches are you exploring to maximize event value?