B2B Email Marketing Trends For 2024 And Beyond
Naseef KPO
Founder & CEO, Skalegrow - B2B Marketing Agency | IIM Bangalore | Speaker | Mentor | Helping 20+ B2B Marketing Leaders & CEOs Do Marketing Right | Building India's Largest B2B Marketing Community | ?? Book a meeting now
This is the third of a series of articles on the top B2B marketing trends that will reimagine the way we see marketing in 2024 and beyond. If you haven’t read the first two yet, I highly recommend you do. Here are the links:
In this blog post, we will be discussing the key B2B email marketing trends that will redefine marketing and growth in the coming years. We will learn how email marketing has evolved over the years, what its future looks like, and much more. I have saved the best for the last. So make sure you read till the end.
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The evolution of B2B email marketing
Since many of us were born into the digital era, we don’t realize what a revolution email marketing was. The history of email dates back to 1971. According to Mail.com , the first email was sent in 1971 by Ray Tomlinson, a young engineer at the firm of Bolt, Beranek, and Newman. However, it took another 20 years for email to see widespread adoption as companies like Microsoft and AOL started offering email services.
From the 1990s to now in 2023, email has undergone a lot of changes. What initially required coding knowledge could now be done with the click of a few buttons. Once limited in capacity, modern email marketing tools can send tens of thousands of emails at once. But what is really surprising is the fact that despite the introduction of various other channels that are ‘cool’, email remains to be one of the highest ROI generating channels for B2B and B2C businesses equally.
Investor looking to purchase businesses doing at least $200k in EBITDA
10 个月Can't wait to read it! ??
VP of Marketing @ Platforce | Fractional CMO, Account Based Initiatives, B2B expert
11 个月Sounds interesting, can't wait to read it! ??
Combining email with other channels provides a more comprehensive view of your audience. This data helps tailor content, messages, and offers to specific segments, enhancing personalization and relevance.
The way xIQ tailors content dynamically based on recipient characteristics is impressive! I can see how integrating AI for audience segmentation and personalization will be a game-changer in our future campaigns.
Skalegrow | Digital Marketing | SEO | On-Page Optimization | Email Marketing | Content Marketing | Website Audit | Keyword Research | Social Media Marketing | Graphic Design |
11 个月I appreciate the emphasis on focusing more on the quality of content and leads rather than relying solely on metrics.